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Viacom exec jumps to News Corp.'s iPad project

updated 10:55 pm EDT, Sun August 22, 2010

Viacom digital lead to head iPad news service

News Corp. has begun moving executives around to start up its iPad-focused news service, a leaked memo confirmed this evening. Viacom's digital distribution head Greg Clayman is said moving in the AllThingsD note to a "new venture" that is known to be the corporation's national digital-only news outlet. The New York Post's executive editor, Jesse Angelo, will reportedly moonlight in a similar position at the new project.

The job swaps corroborate earlier stories of News Corp. using the resources of its combined news and entertainment outlets to produce the service. Little is known, but it should be a multi-genre subscription that will cover pure news as well as sports and other general interest content. It will favor Apple's tablet first but should also come optimized for other tablets as well as Android hardware, iPhones and other smaller-screened devices.

Most stories surrounding the publication suggest it's a personal project of corporate head Rupert Murdoch, who is personally excited about the iPad. In public, he has characterized it as a way of getting a younger audience back into reading. Murdoch is also thought to be rebelling against the tendency towards free content on the web and could use a native app to steer readers back to subscriptions.



By Electronista Staff
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Comments

  1. ElectroTech

    Junior Member

    Joined: Nov 2008

    0

    They still don't get it...

    These paper printing morons still think they have to pay for the printing and distribution costs that are covered by subscription prices. The real money is in the advertising and iAd can take the brunt of the work off their shoulders. Their job will be to provide news and iAd will monetize their work.

    If only the 'news' organizations would focus on providing well balanced news and leave the advertising to others. The world has turned and they need to get up and smell the coffee.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: They still don't get it...

    These paper printing morons still think they have to pay for the printing and distribution costs that are covered by subscription prices.

    And you think the price of the paper is all about printing and distribution?

    The real money is in the advertising and iAd can take the brunt of the work off their shoulders. Their job will be to provide news and iAd will monetize their work.

    No, you don't get it.

    First, iAd is not some magic savior of all things advertising. It only works for Apple devices, and it's a brand new service that is still having all sorts of issues. But, hey, why worry, right? Apple will get it working some day.

    Second, newspapers have been on-line for 10 years, giving away their content and making all their cash up on advertising. And yet, they're still going out of business. Why is this? Could it be the cost of actually producing quality news actually costs a lot more money than the cents you get from online advertising?

    Finally, if they were to go by your 'idea', the last thing they would do is use iAd. That locks them in to Apple's devices only. And it apparently locks them down to specific types of ads, and restricts how they look and who's using it, etc. And they'd still need to do other advertising for other devices. They'd be better off going to AdMob, which isn't restricted to a certain brand of mobile device and isn't restricted in content.

    Oh, wait, they're going to have issues with that, aren't they, since AdMob won't be able to get the detailed analytical information they need to push the appropriate ads to the appropriate people.

    If only the 'news' organizations would focus on providing well balanced news and leave the advertising to others. The world has turned and they need to get up and smell the coffee.


    Yeah, that's it. All the problems with the newspapers and losing millions of dollars is all related on the fact they worry too much about advertising.

    And lest we forget that one of the things people clamored for with the announcement of iAd was some sort of ad-blocking system for their devices. So, you really think ads are going to be that useful?

    BTW, please pass along all the stories and other data gathering you have done to show how iAd is raking in the cash for all who use it...

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Um...

    News Corp. has begun moving executives around to start up its iPad-focused news service, a leaked memo confirmed this evening.

    Viacom is not a part of News Corp. So that guy isn't being 'moved around' by the right-wing extremists at NewsCorp, but is being hired by them.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: They still don't get it...

    Oh, and why do you think that good reporting isn't worth being paid for? And I'm talking real reporting, not bloggers, talking heads, repeaters, or opinionists.

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