updated 11:55 am EDT, Mon August 23, 2010
Just 2pc of iPad owners new to Apple
Very few iPad buyers so far are new to Apple hardware, Strategy Analytics said in a new study. Where 18 percent of those with iPhones, iPods or Macs plan to get an iPad within a year, only two percent of those foreign to Apple devices plan to do the same. Apple is chiefly "preaching to the converted" at the early stage, Principal Analyst David Mercer said.
An existing owner has an average of 1.7 Apple devices.
The bias isn't necessarily a problem in the short term, as Apple can "mop up" its existing user base before moving on. However, it might have to expand the iPad's feature set or otherwise adapt its strategy to appeal to the roughly 50 percent of those asked that didn't have some form of iOS or Mac hardware.
Apple may have to work aggressively, as companies are counting on the appearance of Android tablets shrinking the iPad's share to where it has just a significant minority of the market.
The study also provided insights as to the age spread and noted that the largest portion of iPad owners were between 25 and 34. More affluent 35 to 44 year olds were the next largest group, while 15 to 24 year olds were close behind.