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Amazon ships new Kindle, touts as fastest-selling model ever

updated 10:30 am EDT, Wed August 25, 2010

Amazon claims record sales rate for 3rd gen Kindle

Amazon today claimed that the third-generation Kindle is setting records as it has started shipping two days ahead of schedule. The e-reader is now Amazon's fastest-selling Kindle ever in the one month of pre-orders. It also assumed the top spot on Amazon's bestseller charts both in the US and the UK.

The rate has been brisk enough that the company has had to delay new orders. As of Wednesday, new orders won't ship until September 17, or more than three weeks from today. An all-time high was expected as a price cut on the Kindle had surged sales numbers to three times their previous rate even before the third generation was available.

Amazon didn't provide sales figures and has repeatedly avoided providing concrete information, but it's commonly thought to have sold a few million units since the first generation went on sale in fall 2007. The company has argued that giving this information would spoil a competitive advantage. It's increasingly believed the data wouldn't be flattering in the light of sales of the iPad, as the 3.27 million tablets sold in spring may have caught Apple up to Amazon's lifetime results within three months, albeit with many iPad owners have no intention of reading books.

The Kindle e-book store is still estimated to have 61 percent of the market. Most downloads come from Kindle device owners rather than those using apps on other platforms.



By Electronista Staff
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  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    +1

    Whatever

    By now people are taking these so called "reports" as just pure BS/PR from both Amazon and the so called press that regurgitates these announcements from Amazon.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -3

    Re: Whatever

    That's right. When Apple releases numbers, their 100% true. But with Amazon, they've got to be fake. Because who'd want to buy a Kindle, right? Just seems to be more Apple-fanboy FUD being spread around about any competitor.

    And does not the so-called press regurgitate these announcements from every company? Why do you think they have a system just for press releases? Do you whine about the press regurgitating some ATT ales number prattling, or Apple market share excitement? No? Then stop whining about Amazon.

  1. Norrin Radd

    Fresh-Faced Recruit

    Joined: Nov 2006

    +2

    testudo...

    Read much? "Amazon didn't provide sales figures" but you said, "But with Amazon, they've got to be fake". What's fake? There is nothing there to BE fake. You're missing the point. Amazon has NEVER released any Kindle sales figures at all. SO, saying it's "Amazon's fastest-selling Kindle ever" means absolutely squat. What, did they sell 4 instead of 3 this time? Who knows? That's the point. The statement is pure marketing hype in the face of an absence of actual sales data. It's absolutely worthless.

    Now, whether you believe Apple's numbers or not, at least they release them so you have something to examine. Amazon does not, and has not.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -2

    Re: testudo

    Read much? "Amazon didn't provide sales figures" but you said, "But with Amazon, they've got to be fake". What's fake? There is nothing there to BE fake. You're missing the point. Amazon has NEVER released any Kindle sales figures at all. SO, saying it's "Amazon's fastest-selling Kindle ever" means absolutely squat.

    No, it doesn't mean squat. You're basically saying "If Amazon doesn't tell me exactly what the numbers are now, and at all times in the past, I'm not trusting them and assume they're lying".

    What, did they sell 4 instead of 3 this time? Who knows? That's the point. The statement is pure marketing hype in the face of an absence of actual sales data. It's absolutely worthless.

    As opposed to Apple announcing they've "sold out" of the iPhone in most of their stores? Those stories are all hype as well, since Apple never puts real numbers in such figures. But no one claims Apple's making stuff up by putting little quantity in the stores so they can proclaim huge lines and sellouts.

    Now, whether you believe Apple's numbers or not, at least they release them so you have something to examine. Amazon does not, and has not.

    No they don't. They, like every other company, release the numbers they want to release, and hide the numbers they don't want to release. For example, how many AppleTVs has Apple sold over the last 6 months? What, you don't know? Neither do I, because Apple hides those numbers in their "iPod peripherals" section of their earnings reports.

    And what about breakdowns of computer sales. How many 13" MacBooks are sold compared to 13" MacBookPros? How about the breakdown of 13 to 15 to 17 inch MBPs? iMacs vs Minis vs MacPros? Hmmm, hard to really say. Apple mungles all the numbers together. h***, they were just reporting desktop sales for a long while under one umbrella to hide their 'pro' line sales.

    So don't be going all over Amazon for not giving you the Kindle sales numbers. In fact, they don't need to tell anyone what they are except their shareholders, if they even care.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008

    +1

    It's a hobby

    It's a hobby. Apple releases real numbers with products that they expect to generate revenue. Apple TV is a "HOBBY" for Apple. Duh!

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