updated 05:00 pm EDT, Mon August 30, 2010
Roku makes preemptive strike vs Apple with price
Roku today hedged itself against Apple's media event by cutting prices for its Internet Player across the board. The prices drop $20 to $30, putting the Roku SD as low as $60 while the Roku HD costs $70 and the HD-XR is now just $100. The SD may be in clearance pricing since it's listed as "out of stock" through Roku itself.
Owners of the HD-XR will also get an upgrade that boosts the set-top box to 1080p. The patch should be free and will launch at an unspecified point later in the year.
The cuts arrive just as Apple is rumored to be launching its $99 iTV. The hub would not only be price-competitive with Roku's hardware but may support apps, letting it add most any feature that Roku might have lorded over Apple as an advantage. Current Internet Player owners can watch Netflix and Amazon VOD as well as play Pandora Internet radio.