Printed from http://www.electronista.com

Borders slashes Aluratek, Kobo prices to fight Kindle

updated 09:40 am EDT, Tue August 31, 2010

Aluratek Libre and Kobo eReader fall in price

Borders this morning fought back against the third-generation Kindle by dropping prices on both the Aluratek Libre and the Kobo eReader. Although not yet reflected on the site, the Kobo device is dropping down to $130 while Aluratek's device is falling to $100, making it one of the first current e-readers to crack the price mark.

The devices have generally been well-received but have faced stiff competition from both Amazon and Barnes & Noble, who have been engaged in a price war that has brought both their devices below the $150 mark in a matter of weeks. Kobo originally sold its device for $150 but, without either 3G or Wi-Fi, so far has had to compete mostly on price.

Also accompanying the e-paper devices are word that pre-orders have gone live for Velocity Micro's Cruz Reader and Cruz Tablet Android slates. Both have seven-inch screens and differ mostly in storage and focus. They start arriving in September at prices of $199 for the Reader and $299 for the tablet.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News