Printed from http://www.electronista.com

Borders slashes Aluratek, Kobo prices to fight Kindle

updated 09:40 am EDT, Tue August 31, 2010

Aluratek Libre and Kobo eReader fall in price

Borders this morning fought back against the third-generation Kindle by dropping prices on both the Aluratek Libre and the Kobo eReader. Although not yet reflected on the site, the Kobo device is dropping down to $130 while Aluratek's device is falling to $100, making it one of the first current e-readers to crack the price mark.

The devices have generally been well-received but have faced stiff competition from both Amazon and Barnes & Noble, who have been engaged in a price war that has brought both their devices below the $150 mark in a matter of weeks. Kobo originally sold its device for $150 but, without either 3G or Wi-Fi, so far has had to compete mostly on price.

Also accompanying the e-paper devices are word that pre-orders have gone live for Velocity Micro's Cruz Reader and Cruz Tablet Android slates. Both have seven-inch screens and differ mostly in storage and focus. They start arriving in September at prices of $199 for the Reader and $299 for the tablet.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

Advertisement

toggle

Most Commented

 
toggle

Popular News