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AMD may scrap annoying Windows notebook logo stickers

updated 05:25 pm EDT, Thu September 2, 2010

AMD hoping to avoid notebook stickers in 2011

AMD may finally end a chronic problem with logos on Windows notebooks using its hardware, the chip maker commented today. Having discovered that most buyers don't like the stickers advertising processors, graphics and other parts, AMD hopes to now make the stickers easily removable sometime in 2011. It added to the New York Times that it was considering eliminating its share of stickers entirely, although it wouldn't say how likely that was.

The stickers have been symbolic of one of the chronic problems of Windows notebooks as they have reflected the frequently intricate relationships between PC builders and their component suppliers. Dell, HP, Sony and most others usually agree to the deliberately hard-to-remove logos in return for subsidies that artificially lower the prices of the systems. Decisions like these have sometime posed a problem with luxury systems where maintaining the aesthetic was important. For the Adamo, Dell went so far as to etch logos, sometimes in hard-to-find places, to avoid ruining the upscale metal look but keep Microsoft's desires and requirements intact.

Critics have noted that the stickers are often useless outside of the store as the customer is already aware of what's inside or doesn't consider it a factor.

Apple has been one of the few holdouts and has refused all logo stickers on its own hardware. The policy may cost it millions of dollars per year but has been credited with giving MacBooks and earlier notebooks a clean look. Although likely to satisfy its aesthetic desires, the approach may help it gain sales by getting customers who might otherwise be turned off by the stickers on most Windows PCs. [image via NotebookReview]



By Electronista Staff
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  1. The Vicar

    Junior Member

    Joined: Jul 2009

    +6

    Yeah, those PC users have so much more freedom tha

    They can choose which of the three chip makers and two graphics card makers get to have advertising space on their machines. Wow, that impresses me so much!

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +3

    Only Scrapping The Stickers?

    Egads, man! For heaven's sake don't stop there!

  1. ADeweyan

    Fresh-Faced Recruit

    Joined: Mar 2004

    +6

    Thank God!

    I've always hated those things. What most amazes me, though, are the computer users who leave the stickers on their computers and sometimes THEIR SCREENS for years. When I get a new PC, I usually pull the stickers off while it boots up the first time.

    Here's hoping the rest of the industry follows suit!

  1. malax

    Fresh-Faced Recruit

    Joined: Aug 2006

    +6

    Oh

    I always assumed they were governmentally mandated warning labels ;-)

  1. miawj

    Fresh-Faced Recruit

    Joined: Mar 2005

    0

    and...

    Ha. Cue tales of customers complaining about brand new mobile phone screens becoming scratched and distorted and bubbling after only hours of use only to slink out sheepishly minutes later after their oversight was pointed out.

  1. Eriamjh

    Addicted to MacNN

    Joined: Oct 2001

    0

    Display only

    The stickers should be dropped 100%, but at least on the ones sold to the public. Once it's sold, who cares? I've always loved that my Macbook is stickerless. Now I just need a new one.

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