updated 01:25 pm EDT, Thu September 2, 2010
Navteq changes navigation with Natural Guidance
GPS device maker Navteq on Thursday introduced a new product, called Natural Guidance, that gives spoken navigation directions by landmark or other descriptive reference rather than distance. For example, rather than saying "turn right on Main Street in 400 feet," the device will says "make a right at the traffic signal." The systems also weigh the importance of a point of reference, such as the size and prominence of a building or whether it's winter or summer, where fully covered trees may block vision.
Navteq Natural Guidance is now available in Berlin, Chicago, National Capital Region of Delhi, London, Los Angeles, New York, Munich and Paris. Before 2012, it will bring support for more cities in Europe, North America and Asia Pacific. It's unknown when the first Navteq devices with Natural Guidance are due to launch.