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Plex to integrate with LG TVs as "free" Apple TV alternative

updated 09:00 am EDT, Fri September 3, 2010

Plex to build into LG TVs and Blu-ray players

Plex at IFA has revealed that its media front end is being integrated into new LG TVs and Blu-ray players. Any Internet-capable devices made in 2011 will access an online version of Plex. Although they won't have the usual local storage, they will recognize any Plex Media Servers on the local network and share their content much like the Mac and iOS clients.

The firm added that it saw Plex as a cheaper and possibly better alternative to an Apple TV. Although it requires the cost of LG hardware, Plex on these devices is effectively "free," co-founder Elan Feingold said: since the TV or Blu-ray player is already necessary for many, it won't cost extra to have network media streaming. He added that Plex's plugin architecture made it more open than Apple's hub, which works well but is largely confined to its own ecosystem. A Mac mini or similar hub is more open but, at $699, is much more expensive.

The Plex-capable LG hardware will include the bulk of the 2011 lineup with LG's Netcast badging. Plex also promised an Android equivalent to the iOS app and that it's still working on a Windows version of its client.

By Electronista Staff


  1. c4rlob

    Fresh-Faced Recruit

    Joined: May 2009


    different kind of "closed"

    Kinda hypocritical to call the Apple TV closed, when the Plex system itself is only available on LG. Apple TV is compatible with any HDtv, not just a Netcast LG. And no mention of wi-fi access to my computer content.

  1. Manhamma

    Fresh-Faced Recruit

    Joined: Apr 2010



    Wow c4rlob, you sure gleaned a lot of information from such a short blurb.

    Well, Plex will run on any intel-based mac... Freely downloadable, Plex has a Plug-in API for developers and the source to the client end is available and could be implemented by other manufacturers. Not seeing those things in @tv, bud.

  1. testudo

    Forum Regular

    Joined: Aug 2001



    Plex is just a fancy rehash of XBMC. Not sure why LG wouldn't go with them, since it runs on all platforms, not just OS X.

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