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Samsung hopes to crack 10% smartphone share, sell 25m units

updated 01:10 pm EDT, Fri September 3, 2010

Samsung sees 10pc share of phones

Samsung hopes to break through the 10 percent mark in smartphone share by the end of 2010, the company' mobile group head JK Shin said at the IFA show today [sub. required]. He was optimistic about Samsung's success in light of the Galaxy S and explained that Samsung now expects to ship 25 million smartphones this year, up from an earlier prediction of 18 million. It may ship as many as 50 million smartphones in 2011.

The Korean company has routinely held a top spot in cellphones and has over 20 percent of the market, but until now it has had little success in the smartphone arena. Much of its smartphone line was, until the past year, heavily dependent on Windows Mobile devices that rarely thrived in countries where the BlackBerry, iPhone and later Android devices were available.

It has since said it plans to prioritize Android above other platforms and is now sidelining other platforms, even its self-developed Bada OS and Microsoft's Windows Phone 7.

Samsung's gain would be unlikely to dislodge Apple, Google and RIM from their fourth- through second-place spots, but it may take away share from Symbian and what remains of Windows Mobile and Windows Phone share.



By Electronista Staff
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Comments

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004

    0

    Makes no sense

    "Samsung's gain would be unlikely to dislodge Apple, Google and RIM from their fourth- through second-place spots, but it may take away share from Symbian and what remains of Windows Mobile and Windows Phone share."

    Samsung Galaxy phone's run Google's Android, so how would they dislodge Google?

    Windows Phone's past performance is not what they'll be up against, they'll be up against the new released Win Phone 7 (except that Samsung also sells a Win Phone 7 model of their own) and that $500 million dollar marketing blitz by MS - that's a slightly different environment in which they will try to achieve this goal.

    Nokia will undoubtely continue to lose share - but they are partially protected in that a lot of their share is in the ultra-low end of the market (even among smart phones). - an area where Apple, and AMOLED based Samsungs are not going to enter in 2011 (at least as far as these companies have hinted so far).

    RIM will be going right after that market - but then again, if you have to compete with someone - RIM is the competitor you want :)

  1. bleee

    Mac Enthusiast

    Joined: Mar 2002

    +2

    Cellphone manufacturers, same as generic pc

    I don't understand how these cellphone manufacturers are any different than Dell, or HP selling PC's and slapping windows or in their case Android. With the only real differentiator being hardware specs. That's why they have to release a new phone every other month, and they struggle to update previous phones because they don't make a dime off upgrading them if anything they lose money by paying developers and QA teams to update a device they aren't even selling anymore.

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