First Windows Phone 7 ad portrays OS as revolution leader
updated 03:15 pm EDT, Mon September 6, 2010
Microsoft posts Windows Phone 7 teaser ad
Microsoft today posted its first ever ad for Windows Phone 7 (viewable below) in the first sign of the final run-up to launch. Shown before a Secret Cinema event in London to screen Lawrence of Arabia, the minute-long spot ties into the classic movie and images WP7 as leading a "revolution" in phones. The commercial itself reveals little and shows a generic WP7 device coming out of the desert heat.
The spot is the only major marketing posted so far, but it will come as part of a $500 million marketing blitz to draw attention back to Microsoft's struggling mobile hopes. Along with high-profile ads, the developer has also coordinated the releases of multiple WP7 devices such that many of them will be available almost simultaneously in a given country. Although Microsoft has a set of guidelines for how WP7 hardware should be designed, it's believed to be stressing the variety of devices that it feels is missing at Apple.
In spite of these early signs, the company faces a difficult position as it will have to run up against Apple, which is running ads directed by Sam Mendes for the iPhone 4, as well as the frequent marketing from Android carriers like Verizon. Microsoft has acknowledged that it considers the debut a complete reboot of the platform and will go forward without the familiarity of Windows Mobile to support its efforts.
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Joined: Jul 2009
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