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AT&T surprised at slow Torch sales while Android, iPhone win

updated 01:10 pm EDT, Wed September 8, 2010

ATT hints BBerry Torch sales not up to targets

(Updated with AT&T response) AT&T's President of Wireless Operations in the US West, Fred Devereux, hinted today that sales of the BlackBerry Torch were disappointing. He told those at Seattle's Mobile Future Forward conference that he was "surprised there hasn't been a faster adoption" of the phone, which he thought was the best-ever BlackBerry to date. He didn't provide numbers, but the statement was unusual and backed unofficial analyst views that sales had cooled quickly after launch.

Follow-up remarks suggested that Apple and Google may have been the primary factors. There was "tremendous momentum" for Android, Devereux said. The company only has a handful of Android devices headlined by the Samsung Captivate, but the iPhone has been a perpetual strong seller at AT&T and this year is still seeing shortages, even after nearly three months of availability.

Various factors have been speculated behind any possible sluggishness in Torch sales. As the BlackBerry is still led by corporate sales, many customers may simply be tied to work accounts that won't or can't upgrade automatically. Enterprise buyers often evaluate phones over a period of time before committing. Electronista and others have also pointed out technical issues that may have disappointed buyers and led them to switch, such as a display resolution and processor unchanged from 2008 despite the more demanding BlackBerry 6 platform.

Regardless of choice, the executive thought it was "amazing" how many could spend $200 on a smartphone and noticed the trends weren't slowing. "People are not buying basic phones anymore," he said.

Update: AT&T said it's "pleased with Torch sales so far," although it stopped short of quantifying details.



By Electronista Staff
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Comments

  1. Geoduck

    Junior Member

    Joined: Jan 2010

    +13

    LOL

    "he was "surprised there hasn't been a faster adoption" of the phone, which he thought was the best-ever BlackBerry to date."

    It's like being the best ever biplane
    or the best ever steam locomotive
    or the best ever broadsword.

    RIM is making advancements but they are still years behind the rest.

    Comment buried. Show
  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -12

    Looks like


    It's turning out to be a two horse race. Well, a one horse race really. You know what I'm talking about Apple fans. See ya!

  1. Eldernorm

    Fresh-Faced Recruit

    Joined: Sep 2007

    +7

    need new executive :-)

    "Regardless of choice, the executive thought it was "amazing" how many could spend $200 on a smartphone and noticed the trends weren't slowing. "People are not buying basic phones anymore," he said."

    Looks like ATT needs a new executive. One with knowledge about todays market not yesterdays. :-)

    I think the higher the salary, the lower the IQ. LOL

    Just a thought,
    en

  1. redcapzero

    Fresh-Faced Recruit

    Joined: Aug 2007

    0

    re: Looks like

    Actually, if it were a "one horse race", the reality would be that this "one" would be in training. Think about it.

  1. aduffbrew

    Fresh-Faced Recruit

    Joined: Sep 2009

    +4

    They may be ugly...

    While BB maybe 2 years behind the hardware curve, where they excel is encryption and general security. I'm just a little uncomfortable imagining what type of information is passing through the glitzier Android and iOS phones being snapped up by corporate America these days. I'm worried some executives think a phone is a phone is a phone and base their choice strictly on intuitive UI's, expansive app market places, and stunning hardware.

    A word of caution: you don't hear India, Saudi Arabia, the UAE, Syria, Pakistan and the like pressuring Apple or Google for the ability to monitor communications do you? There's a reason for that! They completely suck in terms of privacy and security. Don't get me wrong, I think iOS and Android are phenomenal choices for personal use... but there are some among us who should have other more discriminating requirements.

  1. nowwhatareyoulookingat

    Fresh-Faced Recruit

    Joined: Jul 2009

    -2

    bought an iPhone 4 today in Edmonton, AB

    Both Apple Stores still get lineups every time they get stock. Today they still had people waiting 6 HOURS and more in line to buy an iPhone on contract.

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