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Amazon scores key deal to sell Kindle at Best Buy

updated 12:00 pm EDT, Thu September 9, 2010

Amazon Kindle reaches Best Buy in fall

Amazon landed a major retail deal today that will let it sell the third-generation Kindle at Best Buy stores sometime in the fall. Both the Wi-Fi only and 3G versions will arrive at the same $139 and $189 prices as on Amazon's own pages. The costlier and larger DX isn't part of the plans.

The agreement follows a recent expansion into Staples and the deal earlier this year for Target.

Expansion to Best Buy heats up the e-reader battle as, for the first time, Amazon will have to compete against Apple, Barnes & Noble and Sony in the same physical retail space. The Kindle still has the largest share of active e-book readers, but the inability to try the device at most stores may have dampened its chances as the iPad, Nook and Sony Reader have all had some form of retail presence for months. Amazon may not need retail sales after having sold out quickly online, but it could accelerate its performance with the new move.

The big-box retailer may also benefit by becoming a hub for e-readers that isn't possible elsewhere. Apple has its own stores and some third-party Apple resellers, but Barnes & Noble and Sony have been limited to their own stores when not selling through Best Buy.

By Electronista Staff


  1. Parky

    Mac Elite

    Joined: Oct 1999


    Mail order firm or not?

    Does this not totally contradict the whole premise, purpose and business model for Amazon?
    Surely they are an Internet retailer not a brick and mortar store.
    What next Amazon Book stores on the high street?

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Mail order firm or not?

    Does this not totally contradict the whole premise, purpose and business model for Amazon?
    Surely they are an Internet retailer not a brick and mortar store.

    Wow! I didn't realize that selling a product in a store magically makes you a 'brick and mortar' store. Then I have to wonder what the h*** Kellogg's is doing selling their cereals in stores. They're business model isn't brick and mortar stores either.

    And since when is a company not allowed to 'expand' beyond their business model? Maybe you missed the part where they developed the Kindle, which totally contradicts their business model of being just a retailer and not a producer.

    Shouldn't you be yelling at Apple Computers for getting out of the computer market into music players and then phones? Then they followed these disastrous mistakes by actually getting into the brick-and-mortar business. I mean, what the h*** is Apple thinking, opening their own stores? They're business model is selling computers through third-parties, people! Next thing you know, they're going to get into the business of selling music and videos. Oh s***! Too late!!!!!

    I mean, talk about going completely off the rails. The analysts were right! Apple is near death with this expansionist c***!

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