Google sees new iOS rules allowing AdMob ads
updated 01:10 pm EDT, Thu September 9, 2010
Google happy about revised iOS rules
Google has responded to the recently revised iOS developer terms, saying this allows choice in who devs can use to make money from advertising. With Google's AdMob ads now supported, the company welcomes the opportunity with open arms, saying competition will drive growth and innovation in mobile advertising.
The changes will also benefit users, developers and advertisers, Google reckons. There will be more free or inexpensive apps subsidized by ad dollars. Developers, meanwhile, will have added choice in selecting their advertising partner, adding flexibility, according to the search firm.
Before the new rules, Apple had worded its terms in a way that appeared to consciously exclude AdMob by preventing a common form of ads if run by a company for whom mobile ads wasn't its main business.
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But nothing in the change alters whether AdMob could be used, as AdMob was already being used and still could be used.
What it might indicate is that AdMob may be able to gather more information than previously, which is what the previously worded rules prevented them from doing.