Printed from http://www.electronista.com

Intel: Google TV due this month, can co-exist with Apple TV

updated 02:50 pm EDT, Thu September 9, 2010

Intel says Google TV shipping in September

Intel chief Paul Otellini in an interview today [sub. required] confirmed that the first Google TV devices should start shipping in September. He didn't say whether the Logitech Revue or Sony's Bravia TVs, though Logitech has been the furthest in development. There are "many, many" other companies supporting the platform, the executive added.

He also tried to downplay the significance of losing the new Apple TV as a possible device now that it uses an ARM-based chip rather than Intel's Pentium M. Otellini felt that Jobs took a "step backward" by making the device less of a computer-like device. Google TV would be better since it was the "full Internet" melded with traditional TV. It uses a variant of Android that supports third-party apps but centers most on a full Chrome browser with Flash support that should theoretically allow most web video.

The CEO still thought the Apple TV could co-exist with Google TV but that the two would appeal to different audiences. Apple's hub would be useful for Otellini's mom because it's "simplistic," he contended, while Google's would appeal to those who wanted more.

"My son is probably going to go buy a Google TV, simply because it's cool," Intel's leader said. "He wants to be able to do his Facebook chat and talk to his friends saying, 'Hey, are you watching the game?' in real time. You cannot do that on Apple TV."

When introducing the new Apple TV, Steve Jobs claimed that viewers wanted to get away from a computer, not just have another one in front of the TV. Otellini didn't respond to this observation, nor did he address the issue of many already having media players, phones or tablets to check Facebook without interrupting the main screen.

He also tried to minimize Apple's near complete control of the tablet market, again using an ARM-based device in the iPad. Tablets wouldn't take over "by any stretch," Otellini insisted. He acknowledged that netbooks were slipping but estimated that about 40 million netbooks will have shipped by the end of 2010, or many more than Apple. No prediction was made for 2011, however. Analysts have predicted that tablets will outpace netbooks by 2012.

Intel was also billed as having a competitive answer soon, although Otellini didn't provide a clearer picture. The company is significantly behind Apple and other ARM users, as it won't have the tablet-ready Oak Trail platform for Atom chips ready until 2011, roughly a year after the iPad shipped. Tablets using Intel chips exist today but are usually convertible tablet notebooks, which usually sell poorly, or which come from small companies with little reach. Most of the tablets launching before the end of 2010 use ARM, and HP recently marginalized its Atom-based Slate by making it enterprise-only where its true flagship, a webOS device, will use an ARM variant.

Otellini is still confident Intel will have a competitive alternative. "[Our partners] are not going to let Apple run away with this one," he said.



By Electronista Staff
toggle

Comments

  1. PRoth

    Fresh-Faced Recruit

    Joined: Aug 2008

    +5

    we are...

    Borg 0.7 Beta. hehehehe

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +10

    Because it's cool? Think again, Paul.

    "My son is probably going to go buy a Google TV, simply because it's cool," Intel's leader said.

    If he buys a Google TV, it's because he doesn't know any better.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +13

    Web browsing on TV = terrible fail.

    "When introducing the new Apple TV, Steve Jobs claimed that viewers wanted to get away from a computer, not just have another one in front of the TV. Otellini didn't respond to this observation, nor did he address the issue of many already having media players, phones or tablets to check Facebook without interrupting the main screen."

    That's the real killer, isn't it. What happens when little Billy wants to update his FB wall through Google TV while the family is watching Wall-E? Or let's say mom wants to email her carpool group during the same Wall-E screening? They both lose. They use their iPhone or iPad to do the task. Not the TV.

    That's why Apple is perfectly happy to let the TV be the TV (for now). Family members can each have their own iPhone, iPad, and/or MacBook to do their Facebooking, emailing, and random surfing independently. Without interrupting the overall movie or TV experience by taking over the screen with an app.

    Oh, and there's one more thing. By updating Apple TV to A4 and iOS, Apple has opened the door to App Store apps on HDTV. And that means games. And it's a near-trivial exercise to do the same line-doubling trick they did with iOS 3.x games on iPhone 4's screen. Do the math: 1080p resolution is 1920x1080. iOS resolution is currently 960x640. Multiply 960 by 2 and you get 1920. Coincidence? I think not.

    Comment buried. Show
  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -12

    Welcome Google TV


    Buh bye Apple TV, iTV or whatever you're calling yourself these days...

    Comment buried. Show
  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    -13

    re: Because it's cool


    >> If he buys a Google TV, it's because he doesn't know any better.

    One could say the same about the typical iPhone buyer. Oh yeah, I bought an iPhone because it's cool. People will think I'm cool when I pull my iPhone out and talk.... If I get a signal.

  1. bojangles

    Senior User

    Joined: May 2000

    -1

    Does it require an HDTV?

    I'm all for ditching my satellite service and going with AppleTV; I'd save hundreds of dollars per year! There's just one catch: every television in my house is a CRT, and every operational one is standard definition. I'm not going to go buy a bunch of new TVs just so I can get rid of my satellite service. If Google TV runs on a plain old television set instead of requiring HDTV like Apple, I'll definitely be looking in that direction.

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    +2

    GoogleTV is cool?

    Doing Facebook or chatting on TV is so total lack of privacy.... not so cool at all.

  1. AdamC

    Fresh-Faced Recruit

    Joined: Apr 2008

    0

    goog tv for teenage

    This clown has been living in the dark ages, probably he has never heard of the computer.

    Bur then there will be idiots who will buy goog tv when they have a computer at home which duplicates each other..

    LOL - Paul Otellini, is this guy really running intel?

    Investors beware!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Patriot Aero Wireless Mobile Drive

Regardless of how large a tablet you buy, you always want more space. There's always one more movie or another album you'd cram on, if ...

Sponsor

toggle

Most Commented

 
toggle

Popular News