Printed from http://www.electronista.com

ABC, Nielsen iPad app offers first-ever live TV sync

updated 11:45 am EDT, Thu September 16, 2010

ABC My Generation iPad app 1st to sync live TV

ABC today put out the first mobile app known to sync directly with a live TV show. My Generation for the iPad (free, App Store) changes in real time with the TV show of the name through audio watermarking technology from Nielsen. By listening to cues from the show with the iPad's built-in mic, the app can provide background knowledge, polls and trivia games as the show progresses, without spoiling the rest of the episode.

As it's based on audio, the app can not only catch the show on its first airing but also through a DVR or even from an Internet source like ABC's website or iTunes.

Nielsen expects other networks to adopt the technology, known as the Media Sync Platform, sometime early in 2011. It's not known if other ABC shows will get similar treatment, or if Nielsen anticipates bringing TV show syncing to the iPhone or non-Apple platforms like Android. Apple chief Steve Jobs is the largest individual investor in ABC's parent company Disney and may have influence over what platforms the network supports. [via THR]









By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News