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Microsoft's Kudo Tsunoda: Kinect will "blow away" iPad sales

updated 03:55 pm EDT, Fri September 17, 2010

Microsoft thinks Kinect will outsell iPad

Microsoft Game Studios manager Kudo Tsunoda set up an unofficial battle between Apple and Microsoft with an argument today that Kinect will beat the iPad for sales. Following good pre-orders, the former Fight Night developer said to Gamasutra that the Xbox 360 motion controller's holiday sales would "blow away" those of the iPad. He cited NPD data that the Xbox was already outselling the PS3 and Wii as evidence that Kinect is likely to surge when it becomes available on November 4.

The add-on's ability to lure buyers isn't certain. Although the controller is much less expensive than an iPad at $150, it also needs an Xbox 360 and represents a subset of the gaming audience. Buying a complete set from the start requires $299 for an Xbox 360 Arcade as well as $50 for every game beyond the one bundled title. Apple is more expensive at first, but most iPad games cost less than $20.

Neither device directly competes with each other, but Microsoft has been counting on Kinect to become the halo Christmas gift of the year and likely hopes to indirectly give Windows tablets a better chance by partly muting the attention given to Apple's tablet.

By Electronista Staff


  1. Feynman

    Forum Regular

    Joined: Aug 2006



    One device hooks up to your TV/Xbox 360 and the other is well, just a stand alone device. Clearly Microsoft doesn't know who their competitors are if they are trying to hurt iPad sales with Kinect.

  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    Chihuahua yaps like a _itch from h***

    Wishful thinking.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    And if you think those numbers are big ...

    ... I work for Coca-Cola and predict that we'll sell more bottles of Coke in a month than Apple sells iPads for all of 2010! So there!

  1. macnnoel

    Fresh-Faced Recruit

    Joined: Feb 2005


    I predict...

    he will blow something else---

  1. godrifle

    Fresh-Faced Recruit

    Joined: Jan 2006



    This guy's smart. I hadn't heard of this product until I read about it on an Apple-centric site.

  1. jwdsail

    Fresh-Faced Recruit

    Joined: Jun 2000



    The iPad is a stand-alone computing device, that yes has games available for it, but isn't a dedicated gaming device, like, um, the xbox 360...

    So, um, can anyone tell me why the h*** he's comparing the Kinect (a(n) xbox add-on/accessory) with the iPad?

    Does Microsoft know who/what they're actually competing with anymore (and where) ?

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999


    I suspect

    There is a virtual taxi stand of managers at MS ready for their big chance to career down Media Boulevard to predict the next big Thing That Kills Apple. They then crash and burn like a midtown taxi and nothing ever happens differently. Zune. Kin. Windows Phone. IE. Bob. Windows 1, 3, ME, 95, 9, XP, Vista, 7... When in fact, it's the ecosystem that survives while they take aim at individual species. Hard to keep track of the metaphors? Sure. Also hard to keep track of their strained comparisons.

    What's the next prediction - that ArcMouse will trounce Airport Extreme sales?

    Personally, Kudo me boy, I'm not sure I'd put the word "Kin" in any future MS product.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    This Microsoft product doesn't

    compete against the iPad, so what's he braying about. Why does he even mention the iPad since hard-core gamers don't consider the iPad a gaming device? I doubt if a Xbox 360 accessory is going to blunt sales of the iPad. Are businesses going to use this Kinect and an Xbox 360 to show product demonstrations to their clients? Jeez, it isn't even a mobile device.

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005


    Bad name...

    After all, you can't spel Kinect without Kin...

    (to parahprase a bit jpellino above.

  1. facebook_George

    Via Facebook

    Joined: Sep 2010


    Hubris, by definition

    I smell a juvenile, Steve Ballmer grass-roots marketing campaign here.

    Their sure is a lot of anti-Apple trash talk coming from Redmond these days. First it was all the talk about "Developers, Developers, Developers" followed by the talk of new Windows tablets on the eve the iPad announcement. Then it was Windows Phone Series 7 killing the iPhone during that juvenile campus pep rally just last week and now we hear that a copycat Xbox motion accessory is gonna' outsell the iPad.

    That's certainly a lot of hubris from a company so inept that it unleashed MS-DOS, "Plug-and-Play," the ill-conceived .Net security initiative, Windows 1.0 through 3.0, Microsoft Bob and Windows Vista and Windows 7 (really Windows Vista 6.5 rebranded) and the "Blue Screen of Death." This same company also birthed the Xbox "Red Ring of Death," the proprietary (and ill-conceived) Windows Media Audio and Windows Media Video formats, the Zune and Kin, the Danger Sidekick data loss, Microsoft (retail) Stores, and of course the biggest fumble of all — millions of computer viruses and malware on personal computers across the globe.

    So, I have to ask, "Why do these trash-talking imitators believe anyone would even think of trusting this empty company with next-generation cell phones, gaming and HDTV systems?"

    Some folks in Redmond still don't get it (yes I mean you Mr. Ballmer). You are in for a rude awakening: the Microsoft era is over. Maybe Ballmer should ship a modern product that actually changes the world, (or at least works) before he unleashes any more adolescent, middle-level managers to rip into Apple.

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