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Zune Marketplace expands beyond US ahead of Windows Phone 7

updated 10:30 pm EDT, Mon September 20, 2010

Microsoft expands Zune store to Europe, Canada

Microsoft tonight expanded its Zune Marketplace services beyond the US for the first time in the run-up to Windows Phone 7. Its unlimited Zune Pass music, MP3 downloads, video sales and movie rentals will be available in France, Germany and the UK later this fall. Spain will get all but video sales, while Australia, Canada and New Zealand will get both of the video services but no music.

Austria, Belgium, Ireland, Mexico, the Netherlands and Switzerland will be limited to movie rentals. Dedicated MP3 players like the Zune HD won't be crossing overseas, however.

Every country will get a new version 4.7 update to the Zune desktop app for Windows to sync WP7 devices. Mac users have already been promised basic sync through a third-party app.

The move to other countries is a first in the roughly four-year history of Zune services and is potentially crucial both to spreading the adoption of the Zune label and for Microsoft's reboot of its smartphone offerings. WP7 is the only other major smartphone platform besides Apple's iPhone to have a significant, closely associated media store as well as apps. Microsoft has swung much of its attention to the home after years of focusing almost exclusively on workers at the expense of market share.

Zune by itself has had very little presence outside of the US outside of the brief option of Zune players in Canada. The factor is widely credited for giving Apple dominance of the portable music market worldwide.

By Electronista Staff


  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999


    My favorite part

    "Zune by itself has had very little presence outside of the US outside of the brief option of Zune players in Canada. The factor is widely credited for giving Apple dominance of the portable music market worldwide."

    Heh heh...

    Yeah, because up until November 2006, the iPod market was anyone's game and Apple was living paycheck to paycheck. I heard Jonny Ive had his resume out and everything. No mean feat, as his are individually laser-etched onto LED-lit virgin acrylic panels.

    Truth is, you could fit everyone who bought a Zune into Chicago. Between iPods and iOS devices, you'd need most of the population of the US.

    Ain't even close, never was.

  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008


    This is a game changer

    I think the Zune is near the tipping edge of dominance with this announcement.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Sony blew it first. Remember the Walkman?

    "Zune by itself has had very little presence ... widely credited for giving Apple dominance of the portable music market worldwide."

    Wrong. Sony totally blew it with proprietary formats (ATRAC) and hardware (Memory Stick, MiniDisc) back in the late '90s. They left the door wide open for iTunes followed by iPod, and never recovered.

    Does anybody actually remember the last time they saw a Walkman? Outside of a museum?

  1. Double_UK

    Fresh-Faced Recruit

    Joined: Mar 2000


    "limited to movie rentals"

    I wish, as a Dutch citizen, that my iTunes Store was 'limited to movie rentals'.

    How come Zune / MS is doing a better job in offering video-rentals than Apple over here in Europe?

  1. pairof9s

    Senior User

    Joined: Jan 2008


    To this day...

    For all the flak Apple gets for its "closed" system, Microsoft has the same set up and to this day does not have a Mac OS version of its Zune software...not that I want that c***!

  1. thebiggfrogg

    Fresh-Faced Recruit

    Joined: Jul 2007



    June Spoon Prune Loon Goon Baboon (write your own poem) Zoinks!

  1. thebiggfrogg

    Fresh-Faced Recruit

    Joined: Jul 2007


    Ode to the Zune

    I bought a brown Zune in June
    I thought it would be a boon, but
    it Squirted into my spoon
    In no time, I felt like a ridiculous loon
    as the only idiot in North America with a Zune, except for a guy in Saskatoon,
    with whom I shared the "Marketplace" where we'd occasionally buy a tune
    Within weeks its worth shriveled like an overripe prune
    So now everyday I curse, Ballmer, the goon
    Go back to P&G and do a sweaty dance for your supper and eat it under the full moon
    you giant, baying, joykilling baboon!!!

  1. freddymac

    Fresh-Faced Recruit

    Joined: Jul 2010



    What the h3%% is a Zune? Did I miss something???? :-)

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