Hasselblad unveils 3 camera systems at Photokina

Hasselblad swept through a series of new medium format camera systems at the Photokina show along with a tease of a 200-megapixel camera next year. The H4D-31 is one of the company's cheapest ever complete cameras and shoots at 31 megapixels while still sharing all the features of the larger models, including the off-center focusing adjustment that defines the H4D line. It will cost 9,995 euros ($13,416) with either an 80mm prime lens or a CF-mount lens adapter to use existing Hasselblad optics.

Also on tap is a special Ferrari Edition of the H4D system. Hasselblad hasn't provided specifications, but it will come in a rosso fuoco color new to Ferrari itself. Much like the Ferrari Enzo, just 499 models will be made and don't have a publicly listed price.

Those using the V-system cameras can now add the CFV-50 digital back. It captures at its namesake 50 megapixelss and autocorrects for barrel distortion, chromatic aberration, vignetting and other effects that a film system wouldn't catch. It costs 11,990 euros ($16,094).

The 200-megapixel camera is actually an extension of Hasselblad's existing technology, the company said. Company product development lead Peter Stig-Nielsen explained to CNET and others at Photokina that it would be an improvement of the H4D-50 Multi Shot that moves the pixels just half a step away versus the full shifts of today but produces four times as many pixels. Moving to the higher resolution is demanding enough that Hasselblad is introducing two new lenses, a 50mm f3.5 lens (2,999 euros or $4,006) and a 120mm f4 macro (3,420 euros or $4,570), with enough optical quality to guarantee sharpness to the very edge of the lens.

Shipments of the new flagship will start in early 2011 and should see the H4D-50 Multi Shot upgradeable to the new approach.

H4D-31



H4D Ferrari Edition



CFV-50

By Electronista Staff

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digital imaging, Hasselblad, Ferrari