Printed from http://www.electronista.com

12% of US paper readers likely to get an e-reader this year

updated 01:45 pm EDT, Wed September 22, 2010

Study has US e-reader use exploding in 2011

A new Kindle or Nook, but 12 percent said they were likely to buy one within a year. They were also more likely to have bought books of any kind and were more likely to read books as a whole compared to those who clung to paper.

The findings didn't break down the current or planned adoption by model. However, the results were likely to be a net positive for Amazon, Apple and Barnes & Noble, all of whom have the largest portion of e-reader device sales in the US. Apple currently has the advantage of sheer volume due to its multi-role devices, but $139 prices on Wi-Fi Kindle and Nook readers has already spiked sales by bringing them to an audience that wouldn't have considered a device over $200 in the past.









By Electronista Staff
toggle

Comments

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    -2

    Rubbish!

    I have a lot of highly tech savvy friends and yet I don't know anyone who owns or plans to buy an e-reader. I don't classify an iPad as an e-reader just because, amongst other things, it can function as one!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News