12% of US paper readers likely to get an e-reader this year
updated 01:45 pm EDT, Wed September 22, 2010
Study has US e-reader use exploding in 2011
A new Kindle or Nook, but 12 percent said they were likely to buy one within a year. They were also more likely to have bought books of any kind and were more likely to read books as a whole compared to those who clung to paper.
The findings didn't break down the current or planned adoption by model. However, the results were likely to be a net positive for Amazon, Apple and Barnes & Noble, all of whom have the largest portion of e-reader device sales in the US. Apple currently has the advantage of sheer volume due to its multi-role devices, but $139 prices on Wi-Fi Kindle and Nook readers has already spiked sales by bringing them to an audience that wouldn't have considered a device over $200 in the past.
Grizzled Veteran
Joined: Oct 1999
Rubbish!
I have a lot of highly tech savvy friends and yet I don't know anyone who owns or plans to buy an e-reader. I don't classify an iPad as an e-reader just because, amongst other things, it can function as one!