updated 12:40 am EDT, Sat September 25, 2010
Jobs implies Apple TV delay is minor
Steve Jobs in an e-mail this evening suggested that Apple TV delays won't prevent the media hub from arriving before the end of September. A buyer worrying that the Apple TV would have to ship early next week to make the target was given a simple "yep" answer by the executive. It's not certain that the Mac Rumors transcript is a confirmation, as a chance exists that Jobs was simply reinforcing the writer's views.
The delays didn't actually alter ship dates and may leave many early orderers on time, but it's suspected the company is facing a supply shortage as new orders must face two to three weeks' lead time. Apple uses the same basic A4 processor core in the Apple TV as in the iPad, iPhone 4 and iPod touch and may have to satisfy orders for its more established devices first. A refund of expedited shipping fees is also common as Apple is often concerned about getting as many orders through as possible before the end of the quarter and the holidays.
Apple had moved to the ARM chip and to almost exclusively stream-based media access to lower the price to $99 and lure customers who would otherwise have steered away from the earlier $229 Apple TV, possibly fuelling a sharp increase in sales.