updated 10:25 am EDT, Sun September 26, 2010
ATT WP7 ads emerge with HTC Mondrian, more
Early forms of the first Windows Phone 7 ads have surfaced (video below) through a leak this morning that show how Microsoft plans to pitch its mobile OS against its rivals. The two unfinished spots accuse devices like the BlackBerry and iPhone of promoting a culture of staring at smartphones instead of dealing with life itself. Windows Phone 7's at-a-glance home screen tiles help find info faster and help focus on family and friends, the ads discovered by WMPowerUser claim.
Both ads also make clear reference to an AT&T version of the HTC Mondrian (also known as Schubert and possibly the HD7) and indicate that it will be one of the launch devices. The full-touch phone should be strictly on par with competitors through a 4.3-inch but 800x480 touchscreen, a 1GHz Snapdragon processor, a five-megapixel camera with 720p recording and 8GB of non-removable storage.
An official appearance for WP7 devices isn't expected until an October 11 open house in New York City; they may beat the November release in the US with an appearance as early as October 21.
The existence of multiple commercials shows Microsoft's determination to regain as much of its lost standing in smartphones as possible. It's believed to be spending as much as $500 million on marketing just in the fall alone to get attention for WP7 right as Apple, Google and RIM may reach their peaks for the year. Microsoft has lost most of its influence on the world stage as it's almost entirely excluded out of the top five smartphone designers but has also been knocked down in the US, a country once considered Microsoft's most secure territory. Many of its once-loyal partners have since shifted most or all of their attention to Android.