updated 07:00 am EDT, Sun September 26, 2010
TiVo shifting from hardware to service delivery?
The DirectTV TiVo that was set to be delivered before the end of 2010 has now been delayed until 2011. CEO Tom Rogers has indicated that beta testing for the device will continue into next January. TiVo executives have also begun to suggest that TiVo will begin to shift towards service delivery, rather purely on manufacturing hardware.
The set-top-box space has become increasingly crowded since TiVo first launched, with impending competition from the Google TV and Boxee offering stiff opposition. According to TiVo’s senior VP of consumer sales, Joe Miller, TiVo’s advantage is its interface and the strategic content delivery partnerships that it has been cultivating with DirectTV, Cox, Spain’s ONO, RCN and Suddenlink.
The delays in turning its partnership with DirectTV into a shipping product have apparently been associated the current product development timeline, where there is nothing to be gained by bringing a new product to market during the holiday season, in addition to technical challenges. [via PCMag]