updated 04:00 pm EDT, Mon September 27, 2010
Apple generally avoiding full-blown lawsuits
Apple's legal team has sent a cease-and-desist request to a popular Polish news site, AppleMania, reports say. The site's name and logo allegedly violate Apple trademarks, which the company also suggests could potentially confuse the public as to the relationship between the two parties. AppleMania is accused of reaping "unfair benefits" that could "lead to the dilution of the distinctive power of Apple's trademarks."
AppleMania is said to have 14 days to respond. Apple has not, however, been aggressive when pursuing action against news sites. A number of them -- such as MacNN, AppleInsider, 9 to 5 Mac -- make references to official trademarks without trouble. Companies sending such cease-and-desists typically have little interest in pursuing a full legal action.