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Leak backs Windows Phone 7's Oct. 11 unveil, Nov. 8 release

updated 04:15 pm EDT, Thu September 30, 2010

Microsoft known showing WP7 Oct 11, shipping Nov 8

Many of the launch details surrounding Windows Phone 7 were supported this afternoon through a leak. Citing only "people familiar with the matter," the WSJ said both the October 11 unveiling in New York City and a subsequent November 8 launch were accurate. Despite talk of T-Mobile devices, only AT&T would have WP7 models at first, the sources said.

The initial phone mix would be limited to one device each from HTC, LG and Samsung. The Mondrian is known to be HTC's example, while the LG Optimus 7 and Samsung Cetus would fill out the lineup. Microsoft has already said it will have to pass on Sprint and Verizon until 2011 as it isn't ready for CDMA at this stage.

None of the involved companies have confirmed the dates, although Microsoft is known to be having an open house event in New York City on October 11 and has had publicly accessible details pointing to a November release in the US.

The launch is important enough for Microsoft that it's devoting $500 million in marketing to just the fall launch, which also touches on Canada and Europe. Its launch is the company's greatest gamble in mobile to date, as the developer was willing to engineer a complete reboot in a bid to stay relevant next to Android and the iPhone. Windows Mobile's market share has been in freefall for over a year and in overall decline virtually since the iPhone launched in 2007.

Top to bottom: HTC HD7 (possibly Mondrian), LG Optimus 7, Samsung Cetus next to iPhone 4

By Electronista Staff


  1. slapppy

    Fresh-Faced Recruit

    Joined: Mar 2008


    Most exciting news...

    ...of the decade. Theres going to be huge, I mean HUGE lines for this thing.

  1. Fonejacker

    Fresh-Faced Recruit

    Joined: Jan 2010


    toy like interface

    Having seen the Android interface and the wonderful iPhone with its photorealistic looking icons, OK may be not photorealistic, but still great looking icons, that goes across the range of the iPod Touch and iPad. Why does this iPhone/Android killer wannabe, have Fisher Price toy type icons, that are huge in comparison, ugly, that seems to only allow 7 icons to be seen before scrolling? Are they targeting kids who like big pictures or the elderly because they can't see the small images or buttons found on mobile phones?

    I see another failure, so soon after the wonderful KIN as well. What a shame!

  1. Mr. Strat

    Forum Regular

    Joined: Jan 2002


    I can't wait!

    Just what I'm looking for - a phone with huge, ugly icons. Windows in my pocket? I'll pass.

  1. redcapzero

    Fresh-Faced Recruit

    Joined: Aug 2007


    comment title


  1. Wingsy

    Fresh-Faced Recruit

    Joined: Apr 2005


    Blond vs LG Optimus

    The most appealing thing in any of those photos is the blond in the 2nd picture, despite the nose. And why would they show such a teensy video playing on such a large screen? For that matter, why would they show any of the UI at all? It's ugly. These are not images that tell me that MS has something that I would lust over.

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