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Nokia app downloads hit 2.3 million a day, trail Apple

updated 12:35 pm EDT, Fri October 1, 2010

Nokia Ovi Store still behind Apple App Store

Nokia today publicly confirmed a milestone for the Ovi Store that also highlighted its current struggle to gain support from developers. The company now says that it sees 2.3 million downloads every day, up from just two million only a few weeks earlier. About 200,000 new users sign on each day.

Ovi's milestone came just as Nokia was about to launch a redesigned store through the just-shipping N8 and future Symbian^3 devices like the E7. It should now be both more accessible as well as easier to discover certain app types. Development in Nokia's Qt kit has also recently been simplified and can cut down the amount of needed code by as much as 70 percent.

The results are positive for Nokia but still fall significantly behind competitors, particularly Apple. iPhone App Store downloads just this month reached 200 downloads per second, or 17.28 million per day. Nokia's deficit comes in spite of it having much larger market share in smartphones and thus reveals that many Nokia users download few if any apps.

Nokia's steps to improve access and support for developers has followed a backlash from app writers that have complained about the nature of writing Ovi Store apps. The Finnish company's continued dependence on a wide range of different form factors has made it hard to guarantee that one app will be truly successful; it often has to be extended or rewritten for multiple platforms. Until lately, apps were also costly to produce as they not only had longer development times but long review processes and no extras like in-app purchases.

Apple has been criticized until it published its public iOS app rules for a confusing set of guidelines and for sometimes delaying apps for weeks or even months, but it has usually approved apps within two weeks and is considered relatively easy to support.

By Electronista Staff


  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000


    Rough numbers

    If Nokia users used their app store at the same rate as iOS users, Nokia would be touting 49 million downloads a day. Way to tout your relevance Nokia!

  1. noibs

    Fresh-Faced Recruit

    Joined: Jul 2007



    I can just hear all the kids across the world saying "C'mon dad, please get me a Nokia smartphone. It runs all the best apps" Not.

    Nokia is to the iPhone as the CP/M operating system is to Mac OSX.


    Fresh-Faced Recruit

    Joined: Oct 2009


    Its OK

    There is nothing exciting or great about these numbers. Nokia is still in deep dodo. Their store is way behind Apple so the initial jump in numbers. Once the s..t settles down the numbers will be back to zero.


  1. gregrochedc

    Fresh-Faced Recruit

    Joined: May 2005


    Ovi store is hard to use

    I travel with a Nokia (iPhone at home) and have tried using the Ovi store several times to download apps. Let's just say it is a most frustrating experience. Hard to find things and I've gone through so many links that I just give up in the end. On the other hand finding apps through the app store is a breeze. And this is not to mention the clunky browsing experience of the Nokia as well.... As soon as I can afford it, I'll have an unlocked iPhone for travel as well!!

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