updated 06:50 am EDT, Sat October 2, 2010
Partners with Pyxis Mobile on enterprise apps
Samsung today announced a strategic partnership with Pyxis Mobile that will yield enterprise specific applications for its Galaxy Tab. Samsung plans to leverage Pyxis Mobile’s App 7 Studio, a cross-platform WYSIWYG mobile enterprise application development platform, to quickly bring new applications to market. The official unveiling of the enterprise class apps that have been designed specifically for the Galaxy Tab will be demonstrated at CTIA 2010.
Since its first public sighting captured exclusively by Electronista, to its official launch, interest in Samsung’s device has been high. It is the first serious competitor to the iPad, which has owned the space it created unchallenged since launching in early 2010. While sharing obvious similarities, the Galaxy Tab differs from the iPad in a number of ways, including its smaller 7-inch screen size, its lighter weight and its Android 2.2 OS.
News that Samsung is racing to develop applications designed specifically to appeal to enterprise suggests that this is an area that it believes Apple’s iPad may be most vulnerable. It is also a way in which it can further differentiate itself from Apple’s device and may help to give it momentum in this sector when its Galaxy Tab ships in the coming weeks. While Apple has seen promising early adoption of its iPad in enterprise, it is not an area that it has traditionally excelled in with its market appeal lying largely in the consumer sector.