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Samsung targeting enterprise with Galaxy Tab

updated 06:50 am EDT, Sat October 2, 2010

Partners with Pyxis Mobile on enterprise apps

Samsung today announced a strategic partnership with Pyxis Mobile that will yield enterprise specific applications for its Galaxy Tab. Samsung plans to leverage Pyxis Mobile's App 7 Studio, a cross-platform WYSIWYG mobile enterprise application development platform, to quickly bring new applications to market. The official unveiling of the enterprise class apps that have been designed specifically for the Galaxy Tab will be demonstrated at CTIA 2010.

Since its first public sighting captured exclusively by Electronista, to its official launch, interest in Samsung's device has been high. It is the first serious competitor to the iPad, which has owned the space it created unchallenged since launching in early 2010. While sharing obvious similarities, the Galaxy Tab differs from the iPad in a number of ways, including its smaller 7-inch screen size, its lighter weight and its Android 2.2 OS.

News that Samsung is racing to develop applications designed specifically to appeal to enterprise suggests that this is an area that it believes Apple's iPad may be most vulnerable. It is also a way in which it can further differentiate itself from Apple's device and may help to give it momentum in this sector when its Galaxy Tab ships in the coming weeks. While Apple has seen promising early adoption of its iPad in enterprise, it is not an area that it has traditionally excelled in with its market appeal lying largely in the consumer sector.

By Electronista Staff
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  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Why anyone would prefer a netbook over

    something like this Galaxy Tab is beyond me. With that typing dock, I think it would be superior in every way. It's an impressive demo. I hope Apple comes out with something comparable for enterprise use.

  1. facebook_Thomas

    Via Facebook

    Joined: Oct 2010


    I hope you are being sarcastic

    The iPad had the keyboard doc since day one and also supports any Bluetooth keyboard. With iOS 4 even the iPhone supports the keyboard doc and Bluetooth keyboards. Samsung just copied everything Apple already made months ago.

    One difference is that the on screen keyboard on the iPad in landscape mode is much easier to use then the demos I've scene of the Samsung device. They seem to have the same tiny portrait keyboard layout also in landscape? Very odd but the screen is probably too small for a proper sized one?

  1. davlab

    Fresh-Faced Recruit

    Joined: Jul 2006



    *News that Samsung is racing to develop applications designed specifically to appeal to enterprise suggests that this is an area that it believes Appleā€™s iPad may be most vulnerable.*

    If Samsung wants to target enterprise, I wouldn't think using the cross-platform App 7 Studio would be a good way to do it. Any developer using it would likely release an iOS version simultaneously to take advantage of the much more lucrative Apple App Store.

    Samsung would be better off with a *closed* development environment like Objective-C if they want exclusive enterprise apps.

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