updated 03:25 pm EDT, Tue October 5, 2010
VP cites 'positive' response
Auto maker Mercedes-Benz has announced that all of its 355 US dealerships should soon be equipped with 3G iPads. The company launched a pilot program in June, initially distributing iPads to just 40 outfits. The stated intent was to keep dealers and customers out by the cars, rather than forcing people to retreat back to an office to hash out details.
The company uses a custom system, MB Advantage on iPad, to speed up tasks like credit applications, checking on marketing campaigns or performing inspections of lease turn-ins. Based on extremely positive feedback, the company says it is not only pushing iPads out to all US dealers, but upgrading MB Advantage to allow for some documents to be signed on-screen. The feature should be ready by the end of October.