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Mercedes-Benz extends iPad plans to all US dealerships

updated 03:25 pm EDT, Tue October 5, 2010

VP cites 'positive' response

Auto maker Mercedes-Benz has announced that all of its 355 US dealerships should soon be equipped with 3G iPads. The company launched a pilot program in June, initially distributing iPads to just 40 outfits. The stated intent was to keep dealers and customers out by the cars, rather than forcing people to retreat back to an office to hash out details.

The company uses a custom system, MB Advantage on iPad, to speed up tasks like credit applications, checking on marketing campaigns or performing inspections of lease turn-ins. Based on extremely positive feedback, the company says it is not only pushing iPads out to all US dealers, but upgrading MB Advantage to allow for some documents to be signed on-screen. The feature should be ready by the end of October.


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By Electronista Staff
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  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    -3

    For a crippled, useless device

    the iPad is sure getting some prestigious backers to take notice. I'd like to see what all these coming Android tablets are going to do.

    Comment buried. Show
  1. testudo

    Forum Regular

    Joined: Aug 2001

    -16

    Re: For a crippled useless device

    Well, I wouldn't be crowing about some exclusive, over-priced auto-maker using the iPad. It only helps people think the iPad is a luxury item for the high-and-mighty who can afford such stupidity as getting one with a Mercedes.

  1. trevj

    Fresh-Faced Recruit

    Joined: Dec 1999

    +6

    re. testudo

    Yeah, Apple would be much better off getting tie-ins with companies like Kia or Daewoo. Why would any company want to associate themselves with another brand that's associated (rightly or wrongly) with success?
    Methinks Apple might know a thing or two about successful marketing.
    I swear sometimes testudo that you spew this garbage just to hear yourself talk. If MacNN said it was daytime, you'd say it's nighttime.

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