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Dell tops green ranking, Apple ranks 20th [U]

updated 02:40 pm EDT, Mon October 18, 2010

Dell takes top spot from HP in green rankings

Newsweek has released its own green rankings of companies for the second straight year, with little changes from year to year. Most significantly Dell has moved up from its number two spot, knocking HP out of the top spot, with a perfect score of 100. IBM, Johnson & Johnson and Intel rounded off the top five, with Apple unusually not listed [in one of the top spots in their category].

The ranking comes despite a recent applauding of Apple's green efforts for its iPhone 4 by IDC. Dell has also recently received a lashing from Greenpeace for failing to match Apple. Dell has been criticized for routinely delaying and removing details from its eco-friendly strategy and still makes a large part of its lineup from less recyclable materials and some toxic chemicals. Most Macs are dominated by aluminum and glass, and all have been free of bromide flame retardants and polyvinyl chloride since 2009.

The Mac maker has also previously claimed that its approach looks at the whole ecosystem, including the end-of-life cycle and the efficiency of freight, where companies like Dell and HP have usually centered on office space, packaging and most other features that don't relate to the actual products.

Microsoft ranked 29th, at 86.84 points, with Google 36th, scoring 86.25 points. For perspective, McDonald's placed 79th, with 80.28 points, while Ford was 82nd, scoring 80.14 points. Software companies placed well due to the inherent low environmental impact of their products.

Newsweek ranks the largest 500 publicly held companies and takes data such as market cap, revenue, and number of employees into consideration. The Green Score is determined based on an Environmental Impact Score determined by Trucost and based on 700 performance numbers, including greenhouse gas emissions, water use and solid-waste disposal. MSCI's RiskMetrics Group's Green Policies Score is also taken into account, which uses an analytical assessment of a company's environmental policies and initiatives. The final factor involves the Reputation Survey Score that is based on a survey of CEOs, corporate environmental officers and academics done by CorporateRegister.com.

The Environmental Impact and Green Policies each weigh in at 45 percent of the Newsweek Green Score, while Reputation makes up the remaining 10 percent. The full list is available here. [via GreenBiz]

[Update: a follow-up from Newsweek clarifies that Apple was actually ranked 20th in the technology sector, and 65th overall among US companies.]



By Electronista Staff
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Comments

  1. freddymac

    Fresh-Faced Recruit

    Joined: Jul 2010

    +8

    Dell green?

    How can they be green when all their products end up in a landfill after a year???

    100% = Suspect rating system!!!!!!!!!!!!!!!

  1. coldcuts

    Fresh-Faced Recruit

    Joined: Oct 2010

    0

    not absent, just low

    they didn't make the *first page* but can be found at position 65 (page#3?)

  1. ctt1wbw

    Mac Elite

    Joined: Jan 2001

    +4

    Huh?

    What the f*** is a "green computer company"? Can someone give a definition?

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +1

    White plastic MacBook must die.

    The white plastic MacBook is dead. Long live the 11.6" aluminum unibody MacBook.

    I think the white plastic MacBook will be replaced by a smaller, more recyclable aluminum design. Starting at $799, and it won't have any kind of optical drive.

    Oh, and all those rumors about a redesigned 13.3" MacBook Air? Sure, why not? The current model dates back to 2008. I just don't think the 11.6" model will be called "MacBook Air." I think it will be a straight replacement for the current low-end MacBook.

    Apple could accomplish three goals at once here. First, they really need to update the base model MacBook to an aluminum enclosure. It's the last white plastic computing device Apple sells. Second, they need to differentiate the consumer line from the Pro line. Another 13" aluminum MacBook would be too much like the 13" MacBook Pro, making it hard to justify the Pro model's higher price. Third, Apple needs to drop the price of their low-end MacBook, and a smaller screen is key to doing that.

    Hence my crazy thinking that the 11.6" model will be the new low-end MacBook. It would update the low-end model to aluminum unibody while differentiating it from the Pro model with a smaller screen. And it would be even more affordable without cutting into Apple's margins. So, whether or not it has "Air" in its name, I expect it to replace the white plastic MacBook.

  1. freddymac

    Fresh-Faced Recruit

    Joined: Jul 2010

    0

    Started by Microsoft

    http://www.youtube.com/watch?v=VTqF7ZfI_MI

    The green computer company

  1. bdmarsh

    Fresh-Faced Recruit

    Joined: Feb 2006

    0

    Based on Company only

    Based on the details of methodology the ranking is for operations, not on the environmental impact of their products.

    In particular Apple doesn't lay out policies, they just do things. One of the reasons that they ranked low in this survey, and in others in the past like from Greenpeace. At least greenpeace eventually realized that most companies weren't doing what they said they were going to, or for manufacturing companies realized that the environmental impact from the headquarters was really just a tiny piece of the picture compared with the manufacturing segment and then the actual operation of the devices.

  1. SwissMac

    Fresh-Faced Recruit

    Joined: Aug 2006

    0

    Not a true picture

    This is a very misleading survey, seemingly more intended to whitewash the practices of some companies as a sop to their shareholders. When a company such as HP comes 2nd when their printer refills are so wasteful )apart from all the other junk products they make) then you just know Newsweek is not really interested in green credentials at all.

  1. JFyne

    Fresh-Faced Recruit

    Joined: Oct 2010

    0

    The reason for ranking

    I think Newsweek's point here in ranking green companies is to give high marks and create visibility for climate innovators that are taking action now to reduce their climate impact. The take-away out to be for consumers to support companies that are addressing climate change so others will follow that.

    Jordana Fyne
    Carbonfund.org, http://www.carbonfund.org

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