updated 02:40 pm EDT, Mon October 18, 2010
Dell takes top spot from HP in green rankings
Newsweek has released its own green rankings of companies for the second straight year, with little changes from year to year. Most significantly Dell has moved up from its number two spot, knocking HP out of the top spot, with a perfect score of 100. IBM, Johnson & Johnson and Intel rounded off the top five, with Apple unusually not listed [in one of the top spots in their category].
The ranking comes despite a recent applauding of Apple's green efforts for its iPhone 4 by IDC. Dell has also recently received a lashing from Greenpeace for failing to match Apple. Dell has been criticized for routinely delaying and removing details from its eco-friendly strategy and still makes a large part of its lineup from less recyclable materials and some toxic chemicals. Most Macs are dominated by aluminum and glass, and all have been free of bromide flame retardants and polyvinyl chloride since 2009.
The Mac maker has also previously claimed that its approach looks at the whole ecosystem, including the end-of-life cycle and the efficiency of freight, where companies like Dell and HP have usually centered on office space, packaging and most other features that don't relate to the actual products.
Microsoft ranked 29th, at 86.84 points, with Google 36th, scoring 86.25 points. For perspective, McDonald's placed 79th, with 80.28 points, while Ford was 82nd, scoring 80.14 points. Software companies placed well due to the inherent low environmental impact of their products.
Newsweek ranks the largest 500 publicly held companies and takes data such as market cap, revenue, and number of employees into consideration. The Green Score is determined based on an Environmental Impact Score determined by Trucost and based on 700 performance numbers, including greenhouse gas emissions, water use and solid-waste disposal. MSCI's RiskMetrics Group's Green Policies Score is also taken into account, which uses an analytical assessment of a company's environmental policies and initiatives. The final factor involves the Reputation Survey Score that is based on a survey of CEOs, corporate environmental officers and academics done by CorporateRegister.com.
The Environmental Impact and Green Policies each weigh in at 45 percent of the Newsweek Green Score, while Reputation makes up the remaining 10 percent. The full list is available here. [via GreenBiz]
[Update: a follow-up from Newsweek clarifies that Apple was actually ranked 20th in the technology sector, and 65th overall among US companies.]