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Vudu drops some rentals to $2 to fight Apple, Netflix

updated 12:00 am EDT, Mon October 18, 2010

Vudu movies drop to 2 dollars in big promo

Vudu tonight launched an aggressive campaign [link active soon] to corner the movie rental space by slashing the prices down well below average. The company's Movies On Sale section is charging just $2 for about 4,000 "top films" and is giving 48 hours to finish watching after playback starts. The deal lasts until the end of the year.

Lower prices should apply both to those who still use a Vudu Box as well as the TVs and Blu-ray players that have streaming support, such as those from LG, Samsung and Vizio.

The company didn't immediately give an explanation for the rental price drop, but it represents a significant switch in tactics as it had previously focused on cutting device prices while the Vudu hardware was still its priority. Its pricing would run well under the per-title rental prices of competitors like Amazon and Apple, who like Vudu normally ask $4 or more for a recent standard definition rental. A cut of the sort could be a hedge against the new Apple TV as well as upgraded Roku players.

The pricing likewise makes Vudu a potentially greater challenge to Netflix by giving viewers four movies a month for the same price as a basic Netflix subscription while including titles that might be off-limits.



By Electronista Staff
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Comments

  1. boris_cleto

    Fresh-Faced Recruit

    Joined: Sep 2002

    +1

    Vudu

    Is still in business?

  1. climacs

    Dedicated MacNNer

    Joined: Sep 2001

    +1

    what is Vudu?

    your comment

  1. stainless

    Fresh-Faced Recruit

    Joined: May 2005

    0

    Vudu is HD...

    Vudu offers 1080P resolutions ... Apple, Netflix, etc do NOT offer 1080 HD anything, they offer the sub-par 780 hd versus the real 1080 HD. If you are serious about watching movies via the web and have a 1080i or p screen I highly recommend trying them out. Also competition is good, so by giving them more business maybe Apple and Netflix will come around.

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