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HTC Trophy becomes first WP7 device sold amid modest lineups

updated 06:10 pm EDT, Wed October 20, 2010

HTC gets honors of first WP7 phone sold in NZ

Windows Phone 7 has officially launched as Microsoft today recorded the first known sales. The first, unnamed customer bought an HTC Trophy from Vodafone in Auckland, New Zealand at the carrier's Aotea Square shop. The phone is comparatively lower end but still has a 3.8-inch screen, a 1GHz processor, a five-megapixel camera and 8GB of built-in storage.

In New Zealand, a Trophy costs the US equivalent of $602 when attached to service or $678 when bought strictly on a pay-as-you-go basis.

Other photos have suggested at least mild interest in Windows Phone 7, as a second photo of the same store has shown a lineup of a few dozen gathered. Most early attention is expected to focus on Europe and North America, where smartphones are more common and carrier discounts are usually much heavier. Americans won't see WP7 until November 8.

The lineups weren't expected to compete with those of the iPhone, which reached record levels and led to shortages that have been mitigated but continue to this day. Microsoft has been prepared for a cautious rollout as it has considered WP7 a virtual restart of its entire mobile effort. It may nonetheless face high expectations over coming days as it's known to be investing $500 million in marketing to drive sales, roughly matching those of a desktop Windows launch.

By Electronista Staff


  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003



    This right here must hurt the msft employees who likely actually worked hard to make the best os/phone product they knew how to make with the glaring lack of real interest.

    If people didn't think that msft's end was beginning before, i think most of the holdouts are beginning to see that this company is trying to be too many things to too many people, an in doing so winds up pleasing nobody. A fact that will undoubtedly see msft divest divisions till they get efficient enough at a few products to stay viable as a company. I wouldn't be shocked if their mobile division was bought up by nokia or sony, their gaming division stand-alone, mice keyboards & other hardware sold to toshiba or NEC, and their core software aside from the OS part stay intact as a separate new entity.

    - A

  1. Fonejacker

    Fresh-Faced Recruit

    Joined: Jan 2010


    Easy money

    Advertising companies are about to make the easiest $500 million of their life. The first advert I saw was pathetic, it said absolutely nothing, no message, why anyone should buy it, the second was just funny, but still had no message, or fantastic feature to tell, unlike Apple and its FaceTime adverts. The reviews are in, WinPhone 7 is average, OK, still missing numerous features, very, very small number of apps and this product is meant to scare Apple and Google.

    I think I can see about 27 customers in this store, and one guy with a Rubik's Cube, does he wish to go back to the 80s? Also he is wearing the same t-shirt as two other people in the store. Are these the phone shops own staff or Microcopy staff forced to go in a buy a WinPhone?

  1. coffeetime

    Senior User

    Joined: Nov 2006


    Type of buyers

    These people look like XBOX loyalist. XBOX Live from WP7 is one of the major attraction for XBOX gamer. Other then that, nothing else is worth giving up your iPhone for. What's up with the Rubik's Cube guy? He must have Yo-Yo in his pocket somewhere.

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