Microsoft doubts popularity of current 3D tech

At a recent speech, Microsoft's VP of game studios Phil Spencer said he doesn't believe current 3D TVs and glasses will become ubiquitous in consumers' homes. According to a Wednesday GamesIndustry report [reg. required], Spencer blamed this on the need to wear special glasses, and admitted to liking the Nintendo 3DS that does not require a user to wear glasses to see 3D images. He clearly attacked rival Sony's marketing model of trying to push 3D to sell Bravia TV sets without directly naming the company.

"As a corporate mandate, I don't need to sell you a new TV, that's not part of my business model," he said. "Other companies maybe have that part of their business model. I don't."

Supporting his views are sales figures that show PS3 sales are down and Xbox 360 sales are up, compared to the same time last year. This could, however, be blamed on other factors. Sales of 3D TVs have also been lower than expected, in part because they usually carry steep premiums over regular 2D versions. 3D shutter glasses often cost $150 per person and make it difficult to watch with more than the pre-supplied glasses.

Microsoft will not entirely give up on 3D development, however, as Spencer says he believes it will play a role in entertainment. It has released one 3D game in the past, a special edition of Batman: Arkham Asylum.

By Electronista Staff