updated 05:30 pm EDT, Wed October 20, 2010
Netflix says streaming only US may arrive early
Netflix chief Reed Hastings in comments on his company's latest results hinted that the firm may hasten plans for streaming-only US access. As long as results were as strong as expected, the CEO believed Netflix could have a disc-free option later in the fall. The Canadian debut of the strategy was very successful and also played a role, Hastings said.
Streaming could become the "core offering" in the US with its adoption, he added. Since Netflix already has Blu-ray and DVD, physical movies would simply become an option, much as electing to get Blu-ray is currently considered a bonus.
The company's Watch Instantly service only has a portion of the catalog from its total service, but it has become popular simply through the variety of devices and the low cost compared to per-title rentals. It can play on dedicated media hubs like the new Apple TV and Roku players but also sits on the iPad and iPhone and many current Internet-connected TVs, Blu-ray players and game consoles.