Printed from http://www.electronista.com

Dell's marketing re-spin kills off Adamo, Studio XPS lines

updated 05:15 pm EDT, Fri October 22, 2010

Dell to focus on three brands, kills Adamo, more

With the premium Adamo XPS notebook discontinued and the more recent introduction of XPS notebooks, Dell has rebranded its lineup for greater simplicity. According to Engadget, there will be only three core brands, including Inspiron, XPS and Alienware. Each will be aimed at users who require different performance levels, with Alienware being the top-rung offering.

Systems such as the Adamo XPS notebooks will return early next year as part of the XPS line, Dell VP Ed Boyd said. Current Studio XPS and Studio monikers have confused buyers, the company's execs believe, and the idea of the new brands is to show that Dell offers choice and not promote the image that Dell is a low-cost brand.

This effort will cost hundreds of millions of dollars in total, Dell CMO Paul-Henri Ferrand said recently.






By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News