Printed from http://www.electronista.com

News Corp dropping own tablet newsstand, still interested

updated 08:00 am EDT, Fri October 22, 2010

News Corp backs out on self-made tablet newsstand

News Corp was alleged on Friday to have scrapped plans for a news aggregation service that would have targeted the web and tablets, including the iPad. Nicknamed Project Alesia, it was supposedly "weeks" away from launch but was considered too expensive to run. A Brand Republic source believed that the British-based project cost 20 million ($31.4 million) to get started and would have had another 1 million ($1.6 million) set aside for marketing.

About 100 people were involved, but their fate isn't known. Some may be rolled into News International.

The idea was intended to provide a paid and more tablet-ready alternative to sites such as Google News, which News Corp owner Rupert Murdoch has previously criticized for purportedly 'stealing' readers by letting them see some or all of an article for free through its own pages. Recently, Murdoch has been trying to get many of his sites behind "paywalls" that require a subscription to unlock, and he has been a fan of tablets as paid gateways to news to the extent that a national mobile newspaper is believed in the works that would give iPads, iPhones and other devices a relatively unique offering.

A slip to News Corp's own WSJ claimed that the company still finds "tremendous value" in the idea, but where it would go isn't certain beyond investments in the paid publishing firm Journalism Online. The company may not have to seek an option for Apple devices in the next few months, however, as Apple is believed to be making an iPad-oriented newsstand that would serve as a companion to the iBookstore and let publishers deliver subscriptions in the background, much as the Amazon Kindle does today.



By Electronista Staff
toggle

Comments

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    So?

    News Corp was alleged on Friday to have scrapped plans for a news aggregation service that would have targeted the web and tablets, including the iPad.

    Wow. A company spent money on a project and then deemed it unworkable. Stop the presses! It's the first time in history such a thing has happened!

    The company may not have to seek an option for Apple devices in the next few months, however, as Apple is believed to be making an iPad-oriented newsstand that would serve as a companion to the iBookstore and let publishers deliver subscriptions in the background, much as the Amazon Kindle does today.

    Except one would expect the folks at News Corp (and other places) to want their own apps to push content into, so they don't have to pay Apple 30% for each new issue.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News