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iPhone officially leaps BlackBerry for no. 2 in smartphones

updated 11:25 am EDT, Fri October 22, 2010

Strategy Analytics: iPhone no. 2 over BlackBerry

Apple's 14.1 million iPhones were enough for it to comfortably jump over the BlackBerry for market share, Strategy Analytics found today. With an estimated 77.1 million smartphones moved in the summer, the iPhone leapt to 18.3 percent of the market, pushing RIM's 12.1 million down to 16.1 percent. Nokia's 26.5 million kept it out front but also gave it one of the biggest share drops of recent memory, sagging from 37.8 percent to 34.4 percent.

Researchers blamed the BlackBerry's slump on its limited profile in touchscreen phones. Apart from the tepidly received Storm2 and the as yet untested Torch, RIM has consciously avoided touchscreens and has often claimed its hardware keyboards as selling points. The two devices use the same 3.25-inch, 480x360 touchscreen and processor from devices in 2008 and haven't lured customers away from Android phones on Verizon or the iPhone on AT&T.

Nokia wasn't explained, but its choice of the aging Symbian platform and a small app store may have both played a part.

RIM has a chance to bounce back as it expects to ship between 13.8 million and 14.4 million BlackBerry phones in its fall quarter; it has objected to Apple's comparison since the two end their fiscal quarters a month apart and don't wholly reflect RIM's actual performance. Apple, however, has noted that it's shipping every device it can even after increasing production. iPhone sales in their brief history have increased in the holidays.

By Electronista Staff


  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    Torched itself into a perfect firestorm

    Burn, burn, burn.

  1. vistate

    Fresh-Faced Recruit

    Joined: May 2008



    I don't think I can agree with this.

    Unfortunately RIM's results did not include september...meanwhile apples report did. september in fall or summer?

    none the less - i still can't believe nokia pushes that many "smartphones" - im pretty sure that includes dumb phone numbers.

  1. wrenchy

    Forum Regular

    Joined: Nov 2009


    But I thought

    It's not about market share? That's what you iLosers say when you're not ahead.

  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003



    If you doubt the numbers take a look at nokia's product listing page on wiki...

    - A

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