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Wild rumor of Apple buying Sony triggers share spike

updated 10:20 am EDT, Tue October 26, 2010

Rumor of Apple buying Sony spark Japan share chaos

Sony's share value surged by as much as three percent in Japan on Tuesday after a rumor that Apple was considering it a buyout target. The rush was triggered by speculation by Barrons that the company's $51 billion in cash might be used to buy a major company, with Sony as just one of the targets. Original author Eric Savitz has since said it was "pure speculation" and was likely taken too seriously by Japanese investors.

Apple chief Steve Jobs had defended the company's refusals so far to offer share dividends to investors as a deliberate decision to "keep our powder dry" and open the door to major acquisitions, but the company has so far given no clues as to possible targets, if any. Acquiring Sony would likely be impractical as it would force Apple to suddenly either support or kill off home theater, personal audio, Windows PCs and many other industries in which it doesn't have an interest. Such moves could also trigger concerns from Japanese regulators about a foreign acquisition of one of its most important economic contributors.

Historically, Apple has only ever acquired relatively small companies that either had a product, technological breakthrough or else pure talent that it wanted, such as the acquisition of Logic producer Emagic in 2002, multi-touch pioneer FingerWorks in 2005 or the buyout and shutdown of Lala this spring. Many have called for it to buy competitors, but many of these have established business contracts that Apple would either be forced to sustain or which it would likely lose to a company with a rival platform.

By Electronista Staff


  1. climacs

    Mac Enthusiast

    Joined: Sep 2001


    no way

    ain't going to happen. Acquisitions Apple has made, have been tightly focused. Swallowing Sony would be the kind of move some other company would make and then spend years trying to combine the two entities, not always successfully.

  1. byRyan

    Fresh-Faced Recruit

    Joined: Jun 2007



    Wow, that move makes no sense on so many levels. Sony would be more of a distraction then a benefit to Apple. Either their products compete with on another, or Apple has no use for it. Apple does not need a motion picture company, has no interest in making amplifiers, DigiBeta decks, professional TV equipment, home gaming systems, portable disc players or ANYTHING blu-ray.

    although, maybe I'm on to something. Maybe the reason Jobs claims licensing Blu-ray is a bag of hurt because of Sony so they are buying them out and soon all macs will have bluray players, and then all sony Vaio will support Mac 10.7....
    No wait - thats just S T U P I D

  1. Jonathan-Tanya

    Fresh-Faced Recruit

    Joined: Oct 2004


    Apple may break from tradition

    If Apple has saved up $50 billion, I think its because they have a use for that, and perhaps more.

    I think the speculation that this could be for some really big move, is logical.

    And Sony has had Jobs respect, in the past.

    However, I personally don't think it would be Sony - I was thinking IBM or Microsoft. Both would be difficult purchases - and absolutely horrible ideas from a traditional perspective, but, maybe the right guy could make it work :)

  1. TomSawyer

    Fresh-Faced Recruit

    Joined: Jan 2008


    Better target

    would be Samsung.

  1. coffeetime

    Senior User

    Joined: Nov 2006


    make no sense

    Probably some inside stock guys started this rumors just to jack up stock price and to lure clueless stock buyers.

  1. cvbcvb

    Fresh-Faced Recruit

    Joined: Nov 2003


    Sony owns...

    Sony owns Columbia Pictures Entertainment. A "foreign" company buying American cultural icon Columbia Pictures Entertainment wasn't verboten. Seems to me, turnabout is fair play (Apple buying Sony). This gets Apple into the content business in a huge way...


  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Sony owns

    Apple doesn't want to be in the content business. Because the second you get into that business, they've got all these lawyers on their asses making sure they aren't treating their content special from other's content, and then the other content providers start saying "No thank you" to the entire iTMS because they'd be basically sending money to the competition.

    Plus, the big producers are dead, aren't they? Aren't the large studios going to crumble under the weight of YouTube, iTMS, etc, etc, etc.

  1. bobolicious

    Dedicated MacNNer

    Joined: Aug 2002


    I keep wishing iBooks...

    ...had the Amazon inventory...?

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