updated 04:20 pm EDT, Thu October 28, 2010
Barnes and Noble to approve Nook Color apps itself
Barnes & Noble in a follow-up to the launch of the Nook Color has said it will have its own, separate app approval process. Similar to Apple's own approach, it will take submissions and get approvals within "weeks" of their arrival. It should have a typical revenue split, which Gizmodo interpreted as falling along the 70/30 division Apple and others use.
Android Market also won't be available.
The company justified the curbs as it was deliberately trying to get away from a full multi-purpose device like the iPad or the Samsung Galaxy Tab. Apps are meant to "extend the reading experience" rather than change the functions, Barnes & Noble said. Non-reading apps like Netflix are likely to pass, but the company is at a minimum looking to have apps optimized for the seven-inch touchscreen. It runs a straightforward version of Android 2.1 underneath and could run many Android apps without changes, so porting is expected to be quick.
Barnes & Noble's approach contrasts sharply with Google's own. It has its own approval process for Android Market, but apps are rarely rejected and usually only for clear problems or illegal content. The approach has been praised for allowing apps with more features than would be allowed with iOS but has also been criticized for a store more prone to clone apps and titles that secretly collect info.
Separately, Texas Instruments has revealed Barnes & Noble's choice of processor, which should be an OMAP3621. The discovery by Engadget didn't mention the clock speed but described it as an ARM Cortex-A8 architecture, which would put its speed roughly near that of both the iPad and smartphones like the Droid X or iPhone 3GS and iPhone 4.