Printed from

Google loses AdMob, Google Maps leaders

updated 09:40 pm EDT, Fri October 29, 2010

Google loses AdMob CEO and Google Maps engineer

Google suffered two major staff setbacks today as it confirmed losing two important company leaders. AdMob CEO Omar Hamoui is leaving for "personal reasons," according to the search engine. The departure was characterized as amicable and contributing to the $1 billion in mobile revenue across Android, iOS and other platforms Google serves with ads.

Business Development VP Niren Hiro is also known to have left in May to lead CrowdStar, while Product Management VP Ali Diab left at a point unspecified to TechCrunch to start up the hedge fund Caturra Capital.

The exit undermines some of the incentive for acquiring AdMob as it leaves the advertiser without its leadership very shortly into its union with Google. Although the acquisition plans were made public in November 2009, FTC concerns about antitrust abuse and competition led to it only agreeing to the AdMob deal in May of this year. Hamoui would have had just five months at Google before leaving.

Google bought AdMob partly after it realized that Apple had made a bidding attempt and could have preempted any significant inroads into mobile ads with internal efforts. Apple's reactionary service, iAd, has been struggling to gain adoption but has a number of key, high-power clients.

Along with Hamoui, however, it's also been discovered that Lars Rasmussen is leaving Google. The engineer left Google on Thursday and was considered one of the company's most significant early developers, as he helped co-create the now ubiquitous Google Maps and the short-lived but high profile Google Wave.

Sources for TechCrunch have claimed that Rasmussen may be headed to Facebook. He would join a small but important string of Google employees that have joined the social network, including Chrome lead Matt Papakipos and Android Senior Manager Erick Tseng.

It's unknown how Rasmussen's exit will affect Google Maps. The feature has been one of the most important assets for Google not just on the desktop but also in mobile. Beyond Android, the underlying engine can also be found in iOS and webOS as core features, even if the app itself isn't necessarily written by the search firm itself.

By Electronista Staff


  1. PRoth

    Fresh-Faced Recruit

    Joined: Aug 2008



    OS X Lion, the Mac App Store, will bring iAd to the desktop platform. Rue the day.

    Comment buried. Show
  1. dada33


    Joined: Oct 2010




    Send Christmas Gifts. Buy more to send. On this site==== ,

    good place for shopping, fashion, s***, personality, maturity, from here to begin. Are you ready?

    ===== ====

    Air jordan(1-24)shoes $30

    Handbags(Coach l v f e n d i d&g) $35

    Tshirts (Polo ,ed hardy,lacoste) $15

    Jean(True Religion,ed hardy,coogi) $30

    Sunglasses(Oakey,coach,gucci,A r m a i n i) $15

    New era cap $12

    accept paypal or credit card and free shipping

    ====== ====

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: iAd

    And why would ANYONE want iAd on the desktop?

  1. ozoner

    Fresh-Faced Recruit

    Joined: Mar 2002


    Why iAd on the desktop?

    I can think of two reasons:

    1) Devs can develop and distribute free apps with ads embedded in them to fund, ala iApps store.

    2) Free OS. Get OSX at reduced or no charge if you are willing to put up with the ads.

  1. The Vicar

    Junior Member

    Joined: Jul 2009


    "Don't Be Evil"

    I wish Google would start living up to its corporate motto. We already have one Microsoft to employ extremely dubious business tactics, we don't need another.

    Of course, it's possible that there's no way to run a company whose primary public-facing product is a search engine without being evil. In these days, search engines necessarily live on the very border of ethically questionable privacy violations, and really the only way to make them profitable is to sell the viewers to advertisers. Maybe the best we can hope for is behavior along the lines of "we'll only send our most trusted employees to violate your privacy, so you have nothing to worry about", as they recently announced over the network security flap.

    But do they have to extend it to other realms, like the way they used their position of Apple's board to spy on the iPhone and then rewrite Android (which was originally a dumb-phone OS) into an iPhone clone? They really do smack of Microsoft at its worst, and that's saying a lot.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular


Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...



Most Commented


Popular News