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News Corp may axe MySpace if not turned around

updated 06:45 pm EDT, Wed November 3, 2010

News Corp says MySpace may drop in months

News Corp might chop MySpace if it doesn't turn around within the next several months, the company's Chief Operating Officer Chase Carey said during a quarterly fiscal results call today. After a $70 million drop in revenue and plummeting traffic, the executive said the results were "not acceptable or sustainable" and implied the site would shut down if it wasn't fixed. A timetable wasn't given, but MySpace's timeframe would be measured "in quarters, not in years," Carey said.

MySpace has been in decline for years since Facebook ultimately took the upper hand, but the company has made several unsuccessful attempts to reorganize the social network and pitch it to users. These included the exit of key founders but also focused heavily on MySpace Music. The streaming and per-track download service had at one time been thought big enough to challenge iTunes, but it failed to get traction and has been rumored in last-ditch subscription plans.

Just last month, MySpace previewed a major overhaul of its site that would both give it a more modern, polished look and focus much more on music, games and TV than pure social networking.

Sources for AllThingsD heard on Wednesday that News Corp's digital lead, Jon Miller, may be going beyond what Carey stated and could be getting MySpace into enough of a viable design to sell it off to another company.


Welcome to the new Myspace

Myspace | Myspace Video



By Electronista Staff
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Comments

  1. bjojade

    Fresh-Faced Recruit

    Joined: Jun 2007

    +4

    Game over.

    A complete overhaul isn't going to revive this site. These things need to grow and be nurtured. They need to evolve to stay alive. Drastic changes are a sign of certain death, as you're going to lose users faster than you'll gain them. Once you've lost that special feeling, it's not coming back. It never has.

    Time to pull the plug and come up with a fresh new idea with a different URL.

  1. MyRightEye

    Fresh-Faced Recruit

    Joined: Apr 2008

    +1

    What's

    MySpace?

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    +5

    The media

    With News Corp telling it to the media about possible shutting down My Space, this will only scare away My Space current members and potential members even more..... a deep dive into the ground ready to crash. What makes Facebook so popular? It's the incredible drama happening within "friends" to the point where it's virtually becoming our second lives. Once you are in it, your emotion is sucked right in. Therefore I hadn't touched it in a long while. It can really interfere with your real life... the addiction is worst than video game!

  1. byRyan

    Fresh-Faced Recruit

    Joined: Jun 2007

    +1

    viruses

    being a mac user, this never affects me, but I have heard multiple people say "the last time I went to myspace, my computer caught a virus"

    I can trace the de-popularization of myspace to one key feature - profile customization.

    while initially cool, this lead to people going crazy and pages taking forever to load or crashing the computer. Facebook, while restrictive, proved people want content over customization.

  1. rtbarry

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    MySpace has been the laughing...

    stock of social media for years. Good job buying this t*** sandwich in the first place, Murdoch.

    Wonder where the dregs of public-library-computer-using humanity will hang out now?

  1. osxtasy

    Fresh-Faced Recruit

    Joined: Sep 2008

    +1

    One DOWN......

    One to go!!!!!

    WooHOO!!

  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999

    0

    I asked my Facebook friends

    "do any of you have myspace accounts?"

    No one did.

  1. PixieButt

    Fresh-Faced Recruit

    Joined: Nov 2010

    +3

    Well....

    If Myspace was really listening to the majority of their people, I think that they wouldn't have gotten themselves into this mess. People are leaving because it's not MYspace anymore. It's THEIRspace. We no longer have the choice of keeping our 1.0 and 2.0 accounts. We are being forced to bend to their will. I have a few different accounts there, as do a lot of my friends, because we are role players and some of us have different characters. Most of us are on every day or at least every other day. The new format just sucks. The home page is WAY too busy and looks horrible. Not easy to navigate at all. It's difficult to reply to comments and longer comments get cut off. Also, we can't see embedded videos in our comments. Not to mention that the profiles themselves look like c***. There are some of us that can edit a page and have it look amazing. I have seen some spectacular edits on pages. As for the loading times and whatnot, there is the lite and full version features. I have mine set to the lite versions as my computer is older and some pages do take longer to load than others in the full version. They are changing things way too much and way too quickly. If they truly want to save their necks, really listen to the people and let us have a choice as to what we want instead of pissing off people that have been with them for years by forcing things on us that we don't want. They block Sitemodel links because they don't want the competition to beat them out, but they don't really do anything to keep the people on Myspace.

  1. emaleehoke

    Fresh-Faced Recruit

    Joined: Nov 2010

    +3

    I am aware..

    that Myspace wasn't made for role-playing. It was made for keeping in touch with your friends via internet, meeting friends, etc etc.. But at this point it isn't something you can stop. There are thousands of talented role-players using this site because is it the most advanced visually. There are plenty of us who have been here for years and put a lot of work into our pages and information. To have Myspace, A place that claims to so be so freely bound, yank it from underneath our feet and then still tell us we're in control just doesn't seem fair. To some this may not be a bother, but to those of us who have been with Myspace for several years, it's a big deal. Like most things, I guess we'll just have to accept that most things, details aside, were just better before people started to make changes.

  1. facebook_Just

    Via Facebook

    Joined: Nov 2010

    +2

    It's Their Fault...

    I know more people on myspace than on facebook. I don't like facebook at all, but myspace is being turned into a want to be facebok~ Ugh! Me and my friends have been role playing on myspace for years and we loved the flexibility of the 1.0 pages for editing. Then came the 2.0 and we all adjusted. Now the 3.0 and the beta...both of which are inflexible and riddled with issues that keep you from commenting, messaging, and even give false notifications. That is why the beta overhaul fails miserably. I guess if you shut us down we will all move to sitemodel or oneworld...but none of us want that.

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