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Dell drops BlackBerry for its workers, hands out WP7 instead

updated 11:40 pm EDT, Thu November 4, 2010

Dell drops 25,000 BlackBerries for Venue Pro

Dell dealt a blow to RIM tonight and said it would switch all of its BlackBerry-equipped staff to its own phones. The more than 25,000 workers currently assigned a BlackBerry will instead switch over to the Windows Phone 7-based Venue Pro. Company representative David Frink expected the switch to start in the near future but told Reuters the rollout would be gradual.

The transition was expected as Dell's entrance into smartphones gave it an incentive to back its own products. It nonetheless serves as a snub to Google as it skips entirely over Dell's current and future Android phones, such as the Aero and the upcoming Flash, Smoke and Thunder. Google has promoted newer versions of Android as work-friendly, but WP7's inherent link to Microsoft services like Exchange potentially gives it an edge.

For RIM, the move is a symbolic loss of an important corporate customer in the US and compounds its current problems in the market. It has already lost half its market share in the US over the past year, according to NPD data, and now can't count on Dell for return customers. BlackBerry share has historically depended on corporate customers but has been under pressure not just from the rise of non-work use but from companies allowing Android and iPhone adoption.

By Electronista Staff


  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    Why didn't Dell think about giving each of the emp

    one of those MP3 players...what was that called?

  1. Tofino

    Fresh-Faced Recruit

    Joined: Apr 2005


    Kudos to Dell for dogfooding it!

    But i can't help the picture of Ballmer's sweaty hand tightening its clammy grip on Michael Dell's sack.
    This can only end in tears...

  1. peter02l

    Fresh-Faced Recruit

    Joined: Mar 2009


    what was that called?


  1. The Vicar

    Junior Member

    Joined: Jul 2009


    Good idea

    If Motorola had done the same, back in the 680x0 days, Apple would probably still be using their CPUs.

  1. Mr. Strat

    Forum Regular

    Joined: Jan 2002



    Glad I don't work for Dell. I guess that's one way to get your distribution numbers up.

  1. aristotles

    Grizzled Veteran

    Joined: Jul 2004


    Great, so now dell employees can...

    Check their Xbox live stats at work.

    Windows 7 does not have multi-tasking or even copy and paste.

  1. elroth

    Junior Member

    Joined: Jul 2006



    Sucks for RIM, sucks for Dell employees. Great decision.

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