updated 12:05 pm EST, Mon November 8, 2010
Windows Phone 7 launch quiet at ATT, Microsoft
The Windows Phone 7 US launch today has been marked by very small lineups. A handful of reports so far have shown lines of a dozen or fewer people at major stores on the West coast, and in some cases stories have emerged. Microsoft has also faced a symbolic loss with one anecdote of the Microsoft Store in Denver having no line at all.
The company had cautioned that WP7 was a restart of its smartphone strategy and didn't expect a breakthrough, but it has also given the OS the most attention it ever has in promotion and launch strategy. Microsoft is believed to be spending $500 million in marketing just for the holidays to try and drive early sales.
Nonetheless, the lineups are a fraction of those for Android and iPhone devices. Lineups for Verizon halo phones like the Droid X ranged into the hundreds in key stores. Apple had some of its longest lines to date for the iPhone 4 and, at flagship stores like 5th Avenue in New York City and London's Regent Street, had lines that persisted for several hours after the doors opened with hundreds or thousands in queues. [images via Epidemike and Leo Laporte]