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Microsoft ad shows Mac envious of Windows 7's Blu-ray

updated 09:10 am EST, Fri November 12, 2010

Microsoft video jabs Apple for lack of Blu-ray

Microsoft last night posted a video (below) taking a mild jab at Apple for the lack of Blu-ray on Macs. The roughly minute-long spot personifies a MacBook and a Windows 7 notebook on a flight and has the Windows system play a Blu-ray copy of Avatar that the both of them enjoy. The Mac isn't criticized but is clearly envious, saying that the movie is "so cool."

Windows has so far had an advantage in optical drive support by having basic support for Blu-ray movies in the OS, although most playback requires a companion app like CyberLink rather than the native player. Apple chief Steve Jobs is well known for having referred to Blu-ray as a "bag of hurt" because it requires extensive, OS-level support for AACS encryption and other copy protection mechanisms that aren't needed for DVD or downloads. He has predicted that Internet downloads will take over, although he has had a vested interest given the size of iTunes relative to the Zune Video Marketplace.

Microsoft's promo notably omits the download option, which would negate some of the advantage. iTunes is currently limited to 720p instead of Blu-ray's 1080p, but both can produce surround sound and have access to special features. The Windows 7 user would have access to other digital movie stores, but with Blu-ray would have to purchase the disc to practically take it on a flight as well as own a heavier, relatively expensive notebook. The Mac user could rent an iTunes download and wouldn't need an optical drive at all or to chew battery life through spinning an optical drive.

The ad may not have significant effect, since it so far isn't believed to be a TV commercial and may be limited to YouTube viewers.


By Electronista Staff


  1. joecab

    Fresh-Faced Recruit

    Joined: Apr 2004


    I don't get it

    You can be jealous for something you CAN'T do, not something you can but choose not to do. I just went through this with a friend with an Android phone telling me that iPhones can't handle Flash. *facepalm*

  1. MacSpeaker

    Fresh-Faced Recruit

    Joined: May 2010


    Blu-ray works fine

    Blu-ray in MacPro works great.
    External LaCie Blu-ray for MacBook Pro/iMac works great.
    Blu-ray is dead in one year. Burning disks is so 1999.
    When 64 GB SD cards are 20 dollar, Blu-ray is dead.

  1. Geoduck

    Junior Member

    Joined: Jan 2010


    Grasping at Straws Much?

    You can buy or rent Avatar from the iTunes Store.

    So MS is bragging about having to carry a disc around where the Mac can hold the movie on it's HD?

    I just don't get it.

  1. jfgilbert

    Fresh-Faced Recruit

    Joined: Jan 2010


    That's great

    This is just like Apple's "I'm a PC, I'm a Mac" ads, and MS shows that it can do everything Apple does, even the ads. Just not quite as well, and 2 years later.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    Watch MS Pull It ...

    ... when Apple releases the obvious response ad.

  1. TomSawyer

    Fresh-Faced Recruit

    Joined: Jan 2008



    On portable-sized displays the human eye won't notice the difference between the 720p of iTunes and the 1080p of Blu-ray


    Fresh-Faced Recruit

    Joined: Oct 2009


    Who cares?

    Maybe it is nice to have a blueray on your computer - but I cannot see myself sitting on a chair and watching a movie on my 24 inch iMac when I have a very nice 60 inch HD TV and a very very comfortable couch that I can sit on very comfortably.

    I think not having blueray on my Mac is fine. It keeps the cost "down".

    On the other hand since MS cannot offer stability, reliability, innovation or anything else they offer blueray.

    Big F..king Deal.


  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999


    Blu-ray is Good

    Full Blu-ray support for Mac OS X wouldn't be a bad thing. I wouldn't mind being able to play movies from Blu-ray disks on my Mac. It's really the only thing I see as lacking from Mac OS X.

    And don't tell me that physical media is dead. There's not enough bandwidth available to download FULL 1080p movies and doubt there will be any time soon, at least in the US. The same goes for music in any sort of Lossless format, especially for obscure and connoisseur-level content.

    If you want and demand the highest quality audio and video, physical disks are still the only way to get it.

  1. phillymjs

    Fresh-Faced Recruit

    Joined: Jun 2000



    ...brag about having a better optical drive, while Apple is working towards obviating the need for an optical drive at all.

    And Blu-Ray or not, I rip my movies for viewing on my laptop when I'm going to be traveling. Who wants to carry those things around where they can get damaged, lost, or stolen? I prefer to leave the originals safe and sound on a shelf at home rather than have them pawed by TSA goons or stolen by light-fingered baggage handlers.

  1. jhoetzl

    Fresh-Faced Recruit

    Joined: Nov 2010


    And what about the audio?

    If you really want to "experience" blu-ray, you'll want a lot more than any Laptop's speakers or headphones can offer.
    The audio part of the the picture is a large portion of the overall experience.

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