Dell mobile president leaving as phones, tablets shuffled
updated 06:50 pm EST, Wed November 17, 2010
Dell's Garriques exits after phone group change
Dell's mobile president Ron Garriques today signaled he was leaving the company as part of a reorganization of its phone and tablet plans. The Texas PC builder is merging the communication solutions section into its individual home, business, enterprise and government sections, eliminating the need for a separate mobile group but not necessarily Garriques himself. The executive will stay in his role until the end of Dell's fiscal year in January 31 and consult the company for the rest of that year.
The deal will pay out $1.44 million in severance pay and another $378,000 as a reward for work accomplished in the current year, but it will also see him paid for the consultant work. He will get two flat payments of $3.2 million in late February and late December.
Dell first lured Garriques from Motorola in February 2007 to head up a then-new global home PC division but didn't have significant success averting HP's rise to the top of the computer market and Dell's subsequent decline, which continues to this day. He hoped to make the Dell brand desirable by building luxury PCs such as the Adamo 13 and Adamo XPS, though their high price for the performance and obvious attempts to imitate the MacBook Air didn't have much impact.
Results from the mobile group, created under his tenure in late 2009, have been mixed. The Venue Pro has been widely regarded as one of the better phones at the Windows Phone 7 launch while the Streak tablet has drawn some interest, but the Mini 3i and its US equivalent the Aero have been panned both for cheap construction and for still shipping with Android 1.6 a year after it was released.
Future devices that will have been developed mostly under Garriques' management may be more successful and should include the Flash, Smoke and Thunder Android smartphones as well as its Looking Glass tablets, also using Google's OS.
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computers, industry, gadgets, Dell, Android, MacBook Air, mobile phones, Apple, Adamo, Windows Phone
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If I want to shop for Dell, I don't see it anywhere except HP is everywhere (BestBuy, Staples...etc). No matter how hard he tried, the consumer never get the chance to touch and feel his new products. Unlike HP, they are slick when you see them in person. And when consumers touch it and play with it, they already decided that's what they want. Especially Apple, it proves brick and mortal store is just as important as online store.