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AT&T, Microsoft push Windows Phone 7 hard with BOGO deal

updated 05:15 pm EST, Tue November 23, 2010

ATT and Microsoft start BOGO holiday deal for WP7

AT&T and Microsoft today hoped to keep Windows Phone 7 sales and today unveiled a Buy One Get One deal (BOGO) for Black Friday. Those who visit an AT&T store and buy the HTC Surround, LG Quantum or Samsung Focus can get another one of the devices for free. All of them cost $199 and need a two-year contract on each of the two lines for the deal.

The promo doesn't have a set end date but still includes the free Entertainment Pack "while supplies last," which brings three months of a Zune Pass subscription, a free download for ilomilo and a free U-Verse Mobile video.

BOGO sales are usually used to help keep sales going after initial demand has died down, although they have gradually been moved up closer to launch to fend off competition. Initial reports have suggested that AT&T faced small queues for Windows Phone 7 on November 8 and thus that both AT&T and Microsoft may be determined to avoid any slowdown in the immediate wake of the debut. AT&T's main smartphone, the iPhone, has never been available in a BOGO deal or other significant discount beyond refurbished models.



By Electronista Staff
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Comments

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    0

    A better solutions.

    With today's economy, MS has to do better than that to attract buyers. It should be BOGOGH... Buy One Get One Free and You Get Hired as MS employee.

  1. phillymjs

    Fresh-Faced Recruit

    Joined: Jun 2000

    +4

    Ah, yes, nothing pads sales numbers...

    ...quite like effectively halving your price.

    Unfortunately, two times sh*t is still sh*t.

  1. Bearcat

    Fresh-Faced Recruit

    Joined: Sep 2009

    +2

    Well!

    That didn't take long. These things are selling worse than the Kin phones if they are already pushing a BOGO deal.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +3

    Microsoft has to do everything possible

    to spark sales, especially around this Christmas holiday. Better to give away one than to have consumers buy none. Microsoft is merely trying to generate inventory churn and media attention. It's a good move for a company whose mobile market share is decreasing by the day.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005

    +4

    Apple's Headed For Another Record Christmas

    Plus just think of all the money Apple saved by not hosting a Windows Phone 7 funeral. It knew the marketplace would take care of that for them.

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