updated 11:30 pm EST, Thu November 25, 2010
Acer CEO expects to overtake iPad in 2-3 years
Acer CEO Gianfranco Lanci in a question and answer session after his tablet unveilings this week said that he hoped to beat Apple in the tablet market within two to three years. He expected Acer to get 10 to 20 percent of the field shortly after launch and to take the lead from the iPad later on. Apple's problem was its US-centric focus, which could hurt it where Acer and others were more world oriented.
Apple's iPad sales had also tapered off over the past few weeks, he told Digitimes, without providing evidence.
Lanci added that Acer could take advantage of the scale of its PC business and its retail distribution to get the upper hand over everyone else, including its Asian rival Samsung. The Galaxy Tab creator and ones like it usually sold through traditional carrier outlets where a computer designer had more appropriate retail channels to use. Extensive contacts were helping get deals for the Alivestore that it hoped would keep users loyal to the brand.
The company's expectations are aggressive given the company's late start in the market. Apple's iPad currently has 95.5 percent of the market and won't face any competition from Acer in tablets until April, a full year after the iPad first reached stores. Officials at Acer have also been insisting that netbooks would survive even as sales have been dropping off and retailers have been dropping prices to maintain interest. Chairman JT Wang went so far as to characterize the iPad as an irrational fad that would soon see buyers logically coming back to Acer's PCs.
Apple hasn't given any signs of slowing sales and has also taken some preventative steps by striking some of its earliest deals to sell the iPad subsidized with 3G service, such as contracts through KT in Korea and an expected Orange UK deal.