Printed from http://www.electronista.com

EU investigates Google for monopoly abuse in search, ads

updated 09:30 am EST, Tue November 30, 2010

EU to check claims Google abusing dominance

The European Commission today said it would investigate Google following antitrust allegations. Officials would check whether it abused a "dominant market position" in both search and in ads. The company has been accused by French legal site ejustice.fr, UK price site Foundem.co.uk and Microsoft-owned Ciao of deliberately lowering their search rankings as competitors.

The EU agency would also look into allegedly anti-competitive practices that would prevent advertising rivals not only on websites but computers and apps. Google may have limited the ability to export ad information as well, making it difficult to switch advertisers.

Google isn't known to have responded to the accusations.

A determination against Google could have significant ramifications not just for web search but also for mobile, including the still young mobile ad business. Google's ownership of AdMob has given it the largest stake in mobile ads and, theoretically, could let it exclude ads for non-Android phones or other products if it felt they were threats.

Regardless, Microsoft has a vested interest in seeing the EU investigation target Google as it would potentially improve the standing of Bing. Despite billions of dollars in investment and marketing, Bing still has just a fraction of the traffic of Google, even after a partnership with Yahoo.



By Electronista Staff
toggle

Comments

  1. Geoduck

    Junior Member

    Joined: Jan 2010

    0

    Don't be Evil

    Is any of this ringing a bell?

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1

    Re: Don't be evil

    Yes, because, as we all know, complaints from competitors are always true.

  1. sammaffei

    Fresh-Faced Recruit

    Joined: Sep 2004

    -2

    Re: Re: Don't be evil

    Yes, because, as we all know, fanboys deny when their favorite company does anything wrong.

  1. wrenchy

    Forum Regular

    Joined: Nov 2009

    0

    "Dominant market position"?


    Google's Ads, Google's Rules.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Sponsor

toggle

Most Commented

 
toggle

Popular News