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Motorola mobile group split to take place just before CES

updated 06:10 pm EST, Tue November 30, 2010

Motorola Mobility to be created January 4

Motorola today provided more details of its promised mobile division split. The new company, Motorola Mobility, will separate from its parent on January 4, just ahead of its CES presence a day later. A reverse stock split as part of the deal will give one share of the new company's stock for every eight owned in the original Motorola company, which will now be called Motorola Solutions.

Its timing may a deliberate choice to highlight new devices that could appear at the show, such as the Olympus or the Stingray tablet.

The split was originally planned over two years ago at a time when Motorola's phone business was considered a major drag on otherwise successful businesses for cellular networking equipment and other frequently enterprise-focused work.

Most of the interval has been spent bringing the mobile devices group back up to health, but the group has become relatively successful thanks to smartphoens and just this summer finally began restoring its shipment numbers after years of losing share. It was one of the hardest hit after the iPhone's release in 2007 as it had been focusing primarily on cheap phones like the RAZR and leaving its smartphone efforts to Windows Mobile. A decision to drop Microsoft and use Google's Android has been almost single-handedly responsible for its reversal in the past year.

It's unclear how the split will affect ongoing litigation both from and targeted at Motorola, including Apple's ITC complaint and countering lawsuits between itself and Microsoft. Most of these have focused on patents that would apply most to the new Motorola Mobility firm.



By Electronista Staff
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Comments

  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005

    +5

    1 piece of junk stock for every 8

    Just where is the once mighty Motorola going?

  1. chas_m

    Moderator

    Joined: Aug 2001

    +5

    Parent company renaming = dumb

    Motorola, for all its troubles in recent years, is still a widely-known brand and occasionally still achieves the excellence they were once known for. Renaming the parent company "Motorola Solutions" just dilutes the brand and sounds like Dilbert's marketing department is running the show (which would explain a lot, actually).

    Motorola should focus on regaining their reputation, not cosmetic moves like splitting divisions and rebranding junk. It just creates "churn" in the workforce and confusion among consumers, further diluting whatever reputation it has left.

    Apple had the right idea during its rebranding: simplify, and do nothing to disturb the people who are doing great work. And look what's happened to their brand since they did that ...

  1. climacs

    Forum Regular

    Joined: Sep 2001

    +3

    I laugh

    every time I hear about the latest dumbarsed move by Moto.

    My a*hole sperm donor was a Motorola lifer and is heavily into Motorola stock, has been for years.

    He thinks I don't know jack about investing and makes sure to remind me of his low opinion of me every chance he gets.

    Therefore, I remind him that I bought AAPL at $10 every chance I get. Then I ask him how his Motorola stock is doing.

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