updated 03:05 pm EST, Fri December 3, 2010
Apple said unmoving on iTunes subscription plans
Potential plans for iTunes subscriptions have been stalled primarily through Apple's refusal to move on its terms, according to details reportedly gleaned from the talks. The company has put forward an offer virtually unchanged from its regular iTunes terms, where the publisher would keep 70 percent, for a "couple months." Apple's only concession to calls for subscription data would be to give names, e-mail addresses and physical addresses, AllThingsD heard.
The primary objection remained access to credit card data, the sources heard. Publishers have argued that they need it to properly target marketing efforts and to create unified subscriptions where customers get a paper copy along with the tablet edition. Apple has in recent months been clearer on privacy and has regularly refused to let apps get more than a basic amount of information about identification and location.
Some firms in the absence of these details have decided to launch 'blind,' releasing publications without having detailed information to target ads. Some have tried using the tablet edition as a bonus, with People magazine's iPad app giving free access to anyone who already has a paper copy.
Simultaneous with the subscription details, News Corp sources had reportedly confirmed plans for a background iPad newsstand. While digital lead Jon Miller would only briefly acknowledge his firm's iPad news daily, the inside information maintained that an iPad update in early 2011 would let periodicals arrive automatically in the background, much as they do on the Amazon Kindle.
The upgrade, if real, has already been unofficially linked to the launch of a new iPad.