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HTC may triple smartphone sales to 60 million in 2011

updated 10:55 am EST, Fri December 10, 2010

HTC said prepping to ship 60m phones in 2011

HTC may be planning to triple its sales and challenge companies like Apple and RIM for the top spot in smartphones, industry sources reported on Friday. It has supposedly told part makers to supply enough for up to 60 million smartphones in 2011. The tally Digitimes heard would be a major leap over just 20 million estimated for this year.

The firm may have grown confident after taking on a slew of new executives headlined by its Chief Operations Officer Matthew Costello. It would have a better chance at taking on rivals with stronger control over shipments, the sources implied. HTC may have shown the info along with a 2011 roadmap at a summit involving its suppliers, giving away the reasons for its confidence.

Although now involved in Windows Phone 7, much of HTC's success is likely to be predicated on Android and could depend heavily on US sales. It should ship Verizon's first known 4G phone, the Incredible HD, near the start of the year and may have multiple devices lined up for the carrier in the first few months of 2011. HTC already has a significant grip on the US but has usually been secondary to Motorola.

The targets if fulfilled could put HTC roughly on par with Apple for share after years of trailing behind. Needham Research analyst Charlie Wolf has estimated that Apple might ship 62 million iPhones in 2011. HTC's estimates are nonetheless maximums and may not anticipate factors such as a multi-carrier US iPhone or moves from fellow Android supporters Motorola and Samsung.



By Electronista Staff
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Comments

  1. tfmeehan

    Fresh-Faced Recruit

    Joined: Mar 2009

    +2

    Well that IS surprising...

    It never occurred to me that you merely had to PLAN to sell more to make it happen...which begs the question -- why didn't they PLAN to QUADRUPLE sales?

    Why stop at triple?

    If all you have to do is simply hire a bunch of new executives and change your plans, why not go for broke? How about 100 million?

    Can't wait until next December to see how it all turns out!

  1. tfmeehan

    Fresh-Faced Recruit

    Joined: Mar 2009

    +2

    Oh, one more thing...

    If all they are after is the top spot, marketshare-wise, why not just GIVE the phones away and offer to pay for the call/data plan itself. That would guarantee bragging rights right up to bankruptcy and a little beyond.

    I'll take five, thank you very much.

  1. pairof9s

    Senior User

    Joined: Jan 2008

    +1

    Well let's see

    Maybe they're right, but let's see at least in the US what happens once the iPhone is on Verizon, and then possibly later Sprint & T-Mobile.

    /

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