updated 10:55 am EST, Fri December 10, 2010
HTC said prepping to ship 60m phones in 2011
HTC may be planning to triple its sales and challenge companies like Apple and RIM for the top spot in smartphones, industry sources reported on Friday. It has supposedly told part makers to supply enough for up to 60 million smartphones in 2011. The tally Digitimes heard would be a major leap over just 20 million estimated for this year.
The firm may have grown confident after taking on a slew of new executives headlined by its Chief Operations Officer Matthew Costello. It would have a better chance at taking on rivals with stronger control over shipments, the sources implied. HTC may have shown the info along with a 2011 roadmap at a summit involving its suppliers, giving away the reasons for its confidence.
Although now involved in Windows Phone 7, much of HTC's success is likely to be predicated on Android and could depend heavily on US sales. It should ship Verizon's first known 4G phone, the Incredible HD, near the start of the year and may have multiple devices lined up for the carrier in the first few months of 2011. HTC already has a significant grip on the US but has usually been secondary to Motorola.
The targets if fulfilled could put HTC roughly on par with Apple for share after years of trailing behind. Needham Research analyst Charlie Wolf has estimated that Apple might ship 62 million iPhones in 2011. HTC's estimates are nonetheless maximums and may not anticipate factors such as a multi-carrier US iPhone or moves from fellow Android supporters Motorola and Samsung.