updated 12:30 pm EST, Mon December 13, 2010
Amazon ships more Kindles in 73 days than all 2009
Amazon has posted a public thank you that gave insight into the high demand for the new third-generation Kindle e-book readers. The company shipped "millions" of the e-readers in the past 73 days. It sold more Kindles in these 73 days than in all of 2009.
The redesigned Kindle offers a new, entry-level, Wi-Fi-only model for $139 that has been credited with an uptick in both device sales and in e-book sales. The online retailer has already anticipated e-books outselling paperbacks next year.
Amazon has repeatedly refused to provide definite e-reader unit sales, arguing that it's a competitive secret, but the results point to a sharp increase that may help it hold off rival platforms. Apple shipped 4.19 million iPads in the summer and will likely have shipped more in the fall, but not all use it for reading. Barnes & Noble has never released its cumulative figures but recently revealed that it's shipping 18,000 Nook Color readers per day, or at least 540,000 per month before including usually more popular-selling e-paper versions.